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Digital Dining Marketing

Food brands tie in social media to push the social aspect of eating

Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online.

SCORE 4.4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 419,519 Total Clicks

Date Range: Oct 12 - May 15

Trending: Average

Consumer Insight Topics: Marketing Lifestyle Food Interactive Branding Social Media

Featured Examples

Romantic Food Pairing Ads - A.1. Sauce Recaps the Up and Down Relationship Between Steak and Sauce

SCORE 5.9

Warm 998 Clicks Pub: May 23, 14

Romantic Food Pairing Ads

A.1. Sauce Recaps the Up and Down Relationship Between Steak and Sauce

There are some things that are just meant to be together, like steak and sauce—however, it’s also said that all good things must come to an end, as proved by the humorous ‘New Friend... [More]

Automatic Tweeting Aprons - Apron Alert Automatically Updates Your Feed with Your Cooking Status

SCORE 3.5

Mild 941 Clicks Pub: Oct 29, 12

Automatic Tweeting Aprons

Apron Alert Automatically Updates Your Feed with Your Cooking Status

Foodies meet Twitter in this automatically updating Apron Alert apron. Attached by a simple magnetic clasp, the Apron Alert automatically Tweets your status once the clasp is triggered. Once the... [More]

TV-Tweeted Dinner Invitations - Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV

SCORE 4.9

Average 2,066 Clicks Pub: Sep 23, 13

TV-Tweeted Dinner Invitations

Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV

The ‘Let’s Eat Together’ Coca-Cola campaign was devised around a staggering statistic: in Romania, “6 out of 10 people eat alone in front of the TV.” In order to... [More]

Hunger Awareness Campaigns - Unicef's Food Photos Save Lives Campaign Shares on Food Shortages

SCORE 4.9

Average 1,372 Clicks Pub: Jul 12, 14

Hunger Awareness Campaigns

Unicef's Food Photos Save Lives Campaign Shares on Food Shortages

Food photos have become so notoriously shared online that it’s even caused some restaurants to ban them from being taken in the first place. Although it’s easy to shake your head at yet... [More]

Tweeting Food Sensors - This Twitter Food Sensor Shares a Tweet with Every Bite

SCORE 4.3

Average 900 Clicks Pub: Dec 8, 14

Tweeting Food Sensors

This Twitter Food Sensor Shares a Tweet with Every Bite

Rather than posting a picture of what it is that you’re eating, this Twitter food contraption from Stupid Hackathon lets the food do all the talking for you. The ‘Tweet Your Food’... [More]

SCORE 2.5

Mild 854 Clicks Pub: May 14, 15

Signature Dish Digital Campaigns

These Popeyes E-Cards Celebrate the Brand's National Biscuit Day

National Biscuit Day is an annual celebration at southern-style fast food chain Popeyes dedicated to the iconic side dish. Potentially Popeyes’ most popular menu item, the buttermilk biscuits... [More]