Food brands tie in social media to push the social aspect of eating
Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online.
Trend Themes
1. Social Media Integration and Dining - Capitalizing on the social nature of eating, this trend shows how social media is becoming integrated into dining marketing and interactive campaigns, both as a way to reach consumers and bring people together.
2. Hunger Awareness Campaigns - Food-related campaigns promoting hunger awareness and food shortages, bringing attention to the millions of people that go hungry each day from all over the world, show how social media can be used to create meaningful change in society.
3. Social Media Sensors and Tweeting Food - This trend shows how social media can be used to make statements and be a creative outlet, with contraptions not necessarily designed for practical application in the real world, but catering to the obsessions with food, over-sharing and providing a voice to inanimate objects.
Industry Implications
1. Social Media Marketing and Interactive Campaigns - This industry can leverage social media to create brand awareness and increase customer engagement through various campaigns that enhance the social aspect of eating such as live tweeting during a TV commercial to win a chance for celebrity-made meals.
2. Food & Beverage Advertising and Promotion - This industry can create culturally-relevant campaigns that drive the narrative, brand recognition, and awareness, for example, through campaigns that reiterate nostalgia and the origin stories of signature dishes such as the ones by Popeyes.
3. Charitable or Socially Responsible Marketing - This industry can expand to create campaigns like Unicef's that raise awareness or provide value to millions of people worldwide who could potentially benefit from such digital campaigns without losing sight of the social aspect of eating.
6 Featured, 53 Examples:
479,649 Total Clicks
Date Range:
Oct 12 — May 15
Trending:
Average
Consumer Insight Topics:
