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Digital Dining Marketing

Food brands tie in social media to push the social aspect of eating

Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
428,888 Total Clicks
Date Range:
Oct 12 — May 15
Trending:
Average

Featured Examples

play_circle_filled Romantic Food Pairing Ads
Romantic Food Pairing Ads
A.1. Sauce Recaps the Up and Down Relationship Between Steak and Sauce
There are some things that are just meant to be together, like steak and sauce—however, it’s also said that all good things must come to an end, as proved by the humorous ‘New Friend... MORE
play_circle_filled Automatic Tweeting Aprons
Automatic Tweeting Aprons
Apron Alert Automatically Updates Your Feed with Your Cooking Status
Foodies meet Twitter in this automatically updating Apron Alert apron. Attached by a simple magnetic clasp, the Apron Alert automatically Tweets your status once the clasp is triggered. Once the... MORE
play_circle_filled TV-Tweeted Dinner Invitations
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
The ‘Let’s Eat Together’ Coca-Cola campaign was devised around a staggering statistic: in Romania, “6 out of 10 people eat alone in front of the TV.” In order to... MORE
play_circle_filled Hunger Awareness Campaigns
Hunger Awareness Campaigns
Unicef's Food Photos Save Lives Campaign Shares on Food Shortages
Food photos have become so notoriously shared online that it’s even caused some restaurants to ban them from being taken in the first place. Although it’s easy to shake your head at yet... MORE
Tweeting Food Sensors
Tweeting Food Sensors
This Twitter Food Sensor Shares a Tweet with Every Bite
Rather than posting a picture of what it is that you’re eating, this Twitter food contraption from Stupid Hackathon lets the food do all the talking for you. The ‘Tweet Your Food’... MORE
Signature Dish Digital Campaigns
Signature Dish Digital Campaigns
These Popeyes E-Cards Celebrate the Brand's National Biscuit Day
National Biscuit Day is an annual celebration at southern-style fast food chain Popeyes dedicated to the iconic side dish. Potentially Popeyes’ most popular menu item, the buttermilk biscuits... MORE

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play_circle_filled Inspiring Instagram Accounts
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