Category
World
Hosted Leisure
Trend cluster
Category
Recreational
Start-Up
Promoting personal interests, entrepreneurs create businesses around leisure.
4.7
Trend score
Trend
What is the Recreational Start-Up trend?
Recreational Start-Up: Gen Y -- better known as the entrepreneurial generation -- is combining business and pleasure. With the availability of online tools and resources to launch one's own business, there's nothing stopping the millennial from basing an entire venture on a leisurely interest. This presents a challenge for those looking to hire from this youth generation in that Gen Y is more able than any other generation to only do what they love, so offerings from employers must tap into one's true passion.
Trend themes
Themes within the Recreational Start-Up trend
Three behaviours holding the trend together01
Leisure-Based Ventures
Entrepreneurs are creating businesses around personal interests and leisure, tapping into true passion and enjoyment.
02
Gamification of Workspaces
Workspaces are infusing elements of play and gaming to inspire creativity and productivity.
03
Co-Living and Co-Working Spaces
Shared living and working spaces are becoming more affordable, accessible and luxurious, perfect for young, urban professionals.
Industry implications
What the Recreational Start-Up trend means for industry
Where the trend changes the playbookFor
Hospitality and Tourism
The travel and tourism industry can benefit from leisure-based ventures like Experitus, which gives travelers a more all-encompassing experience.
For
Real Estate
The need for affordable co-living and co-working spaces in urban environments is growing, presenting a disruptive innovation opportunity for the real estate industry.
For
Technology
Gamified workspaces and smart home features in co-living spaces bring together technology and design, creating an alluring environment for millennials.
Trend signals
Trend signals for Recreational Start-Up
Trend score 4.7 out of 10, from popularity 67%, activity 68%, freshness 8%.
Popularity67%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Recreational Start-Up trend
7 featured examples from Sep 25, 2014 to Oct 21, 2015CategoryArt & Design
Gamified Work Spaces
The MacPaw Office Space is Designed with Elements of a Computer Chip
The IT industry can explore gamified work spaces and tech-inspired meeting rooms to create a unique and engaging office environment.
CategoryArt & Design
Urban Co-Living Spaces
The 'Common' Start-Up Opens Its First Communal Home in High-Priced NYC
The real estate industry can explore disruptive innovation opportunities by capitalizing on the growing demand for affordable co-living and luxurious communal living spaces.
CategoryBusiness
World Travel Start-Ups
Remote Year Helps People Find Work as They Explore the Globe for a Year
Offering unique travel experiences for remote workers, creating a new market within the travel industry.
CategoryArt & Design
Outdoor Co-Working Spaces
The TreeXOffice Breathes Fresh Air into More Traditional Workplaces
Creating outdoor co-working spaces in hotels and cafes to attract remote workers and business travelers.
CategoryBusiness
Shared Office Memberships
The MatchBOX Studio Provides a Collaborative Space for Entrepreneurs
Co-working spaces can consider more collaborative options like The MatchBOX Studio to attract entrepreneurs and startups.
CategoryWorld
Travel Experience Websites
'Experitus' is Travel Experience Platform for Purchasing Local Lessons
The travel and tourism industry can embrace the trend of offering unique local experiences to travelers seeking more meaningful and educational trips.
CategoryLifestyle
Experimental Drug Start-Ups
Ronald Brus' myTomorrows is the Latest Take on the Dallas Buyers Club
Opportunity for pharmaceutical companies to expand their operations and partner with companies like myTomorrows to get their treatments to market and reach more patients.
