Promoting personal interests, entrepreneurs create businesses around leisure
Implications - Gen Y -- better known as the entrepreneurial generation -- is combining business and pleasure. With the availability of online tools and resources to launch one's own business, there's nothing stopping the millennial from basing an entire venture on a leisurely interest. This presents a challenge for those looking to hire from this youth generation in that Gen Y is more able than any other generation to only do what they love, so offerings from employers must tap into one's true passion.
Trend Themes
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Leisure-based Ventures — Entrepreneurs are creating businesses around personal interests and leisure, tapping into true passion and enjoyment.
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Gamification of Workspaces — Workspaces are infusing elements of play and gaming to inspire creativity and productivity.
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Co-living and Co-working Spaces — Shared living and working spaces are becoming more affordable, accessible and luxurious, perfect for young, urban professionals.
Industry Implications
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Hospitality and Tourism — The travel and tourism industry can benefit from leisure-based ventures like Experitus, which gives travelers a more all-encompassing experience.
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Real Estate — The need for affordable co-living and co-working spaces in urban environments is growing, presenting a disruptive innovation opportunity for the real estate industry.
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Technology — Gamified workspaces and smart home features in co-living spaces bring together technology and design, creating an alluring environment for millennials.
7 Featured, 58 Examples:
442,786 Total Clicks
Date Range:
Sep 14 — Oct 15
Trending:
Warm
Consumer Insight Topics:
