Advertising Agency Waskman recently came up with a unique idea to promote Vodafone’s “Oficina Movil” (“Mobile Office”) service in mid-air.
The new service focuses on making freelancers and small businesses avoid being wire-dependent on mobile phones. Check out the video to see how the office cube was built!
Implications - The rise of telecommuting and remote work has caused many displaced creatives and freelancers to seek workspaces that replicate the communal aspects of a traditional office. Coworking offices evolved from this need, and some creatives have even used the coworking phenomenon as an opportunity to advertise products and services by creating next-generation offices that defy standard notions of what a workspace should look like.