Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Personified
Play
Toys are physically adapted to imitate the aesthetics of the consumer.
3.4
Trend score
What's Happening
What is the Personified Play trend?
Personified Play: Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references.
Trend themes
Themes within the Personified Play trend
Three behaviours holding the trend together01
Ultra-Personalized Merchandise
Highly customizable toys and merchandise that reflect individual identities are becoming increasingly popular.
02
Digital and Physical Hybrid Play
Integrating personal digital avatars with tangible toys represents a convergence of online and offline play experiences.
03
Interactive and Educational Toys
Toys that provide both an entertaining and educational experience are redefining traditional toy industries.
Industry implications
What the Personified Play trend means for industry
Where the trend changes the playbookFor
Toys and Games
New paradigms in the toy industry are focusing on personal engagement and interactive learning.
For
Digital Manufacturing
Advancements in 3D printing technology are enabling unprecedented levels of customization for consumer products.
For
Edutainment
The fusion of education and entertainment through highly interactive content is shaping the future of learning.
Trend signals
Trend signals for Personified Play
Trend score 3.4 out of 10, from popularity 47%, activity 47%, freshness 8%.
Popularity47%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personified Play trend
6 featured examples from Nov 13, 2012 to Dec 31, 2014CategoryLife-Stages
Personalized Superhero Toys
Hasbro and 3DPlusMe Team Up for Super Awesome Me Project
Disruptive innovation opportunity: Incorporate 3D printing and personalized features in the production of toys.
CategoryLife-Stages
Personalized Doll Doppelgangers
The Ilona Szwarc American Girls Series Shows Identical Toy Twins
The extreme personalization trend in dolls presents opportunities for toy manufacturers to develop customizable dolls that cater to individual preferences and interests.
CategoryArt & Design
Personalized Edible Figurines
Mr. Li Will Design an Identical Miniature Version of Yourself
Exploring the potential for edible figurines as a unique food product or customized dessert option.
CategoryArt & Design
3D Printing Toy Apps
Modio Enables Children to Design and Create Their Own Custom Action Figures
Disruptive innovation opportunity: Implement 3D printing technology in toy manufacturing processes to enable mass customization, reducing costs and waste while offering more perso…
CategoryLife-Stages
Personalized Storybooks
Storybots Personalized Storybooks Let Your Child Be the Star of the Plot
Disruptive innovation opportunity for educational technology companies to create personalized learning platforms for children.
CategoryLife-Stages
Personalized Superhero Figurines
These Superman Figurines are Made to Look Exactly Like You
The personalized figurines trend creates opportunities for companies to offer a personalized touch to their products, providing customers with a unique and sentimental experience.
