SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,502 more

Personified Play

Toys are physically adapted to imitate the aesthetics of the consumer

Implications - Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references.

SCORE 3.5

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 50 Examples: 383,373 Total Clicks

Date Range: Nov 12 - Dec 14

Trending: Average

Consumer Insight Topics: Toys Unique Life-Stages

Featured Examples

Personalized Superhero Toys - Hasbro and 3DPlusMe Team Up for Super Awesome Me Project

SCORE 6.1

Warm 4,795 Clicks Pub: Dec 5, 14

Personalized Superhero Toys

Hasbro and 3DPlusMe Team Up for Super Awesome Me Project

Children love to dress up as their favorite superheroes for Halloween, so it is only natural that they would be as excited to play with toys that replace the visage of the hero with that of the child&... [More]

Personalized Doll Doppelgangers - The Ilona Szwarc American Girls Series Shows Identical Toy Twins

SCORE 6

Warm 6,639 Clicks Pub: Nov 13, 12

Personalized Doll Doppelgangers

The Ilona Szwarc American Girls Series Shows Identical Toy Twins

Inspired by the American Dolls that can be customized to look exactly like their owners, the Ilona Szwarc American Girl series portrays girls and their identical doll twins. It is amazing to see... [More]

Personalized Edible Figurines - Mr. Li Will Design an Identical Miniature Version of Yourself

SCORE 2.6

Mild 2,686 Clicks Pub: Apr 9, 14

Personalized Edible Figurines

Mr. Li Will Design an Identical Miniature Version of Yourself

Beijing-based dough-kneading master Mr. Li is the man you need if you want a miniature version of yourself. These cartoonish toys are made out of materials that can be cooked and eaten. This special... [More]

3D Printing Toy Apps - Modio Enables Children to Design and Create Their Own Custom Action Figures

SCORE 2.9

Mild 4,237 Clicks Pub: Dec 31, 14

3D Printing Toy Apps

Modio Enables Children to Design and Create Their Own Custom Action Figures

This app allows kids not only design their own custom action figures, but make them as well. Modio boosts creativity by letting children create their own toys and 3D printed monsters, superheroes... [More]

Personalized Storybooks - Storybots Personalized Storybooks Let Your Child Be the Star of the Plot

SCORE 1.4

Untested 1,095 Clicks Pub: Mar 25, 14

Personalized Storybooks

Storybots Personalized Storybooks Let Your Child Be the Star of the Plot

StoryBots apps and books for kids make your child the star of their personalized storybooks while providing them with an educational and fun learning experience. StoryBots has a variety of... [More]

Personalized Superhero Figurines - These Superman Figurines are Made to Look Exactly Like You

SCORE 1.8

Untested 12,116 Clicks Pub: Jun 12, 13

Personalized Superhero Figurines

These Superman Figurines are Made to Look Exactly Like You

These personalized superhero figurines can be designed to look exactly like Superman fans. Design studio Minime4U specializes in creating custom-ordered dolls for customers who want a special,... [More]