Category
Lifestyle
Assisted Choices
Trend cluster
Category
Complicated
Fable
The original purpose of fairy tales is revisited with modern lessons.
2.9
Trend score
Trend
What is the Complicated Fable trend?
Complicated Fable: For ages, fairy tales were used a device to teach children important lessons; in the modern age, the purpose of the fable persists, but the lesson is completely different. Today's fairy tale is packed with more complex lessons than their predecessors -- this is most famously seen with the retelling of Maleficent serving as a tale of non-romantic love and redemption. This speaks to the complexity of today's already-information-saturated child.
Trend themes
Themes within the Complicated Fable trend
Three behaviours holding the trend together01
Modernized Fairy Tales
There is a growing trend in revisiting classic fairy tales and adapting them to portray lessons more appropriate to the information-age.
02
Subversive Disney Storytelling
With a shift towards grittier, more realistic storytelling, Disney icons are being reevaluated, challenging the superficial, happy-go-lucky narrative typical of childhood movies and stories.
03
Hybrid Characterization
Trendsetters are remixing cultural references and character attributes to create new, innovative characters across various media.
Industry implications
What the Complicated Fable trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
There is a hunger for original narrative content in a variety of mediums from audiences looking for new takes on traditional stories, either by pushing the envelope or adapting them for a changing world.
For
Cosplay Industry
With fans creating incredibly intricate and creative costumes beyond what is seen on the screen, there is a huge demand in the cosplay industry for unique character designs that blend established characters.
For
Publishing Industry
The publishing industry can offer opportunities to produce new and innovative versions of traditional stories that have room for interpretation, especially through graphic novels and picture book adaptations.
Trend signals
Trend signals for Complicated Fable
Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%.
Popularity46%
Activity33%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Complicated Fable trend
5 featured examples from Jul 25, 2013 to May 10, 2014CategoryPop Culture
Depressing Disney Princess Photography
This Series Showcase the Sad Lives of Adult Princesses
There is an opportunity to generate business by creating alternative or subverted photography that presents traditional forms of art in a modern light.
CategoryPop Culture
Hybrid Disney Hero Cosplay
This Costume Combines Characters from the Avengers and Brave
The cosplay industry can capitalize on the trend of hybrid Disney hero cosplay by offering custom costume design services that cater to this specific niche.
CategoryPop Culture
Real-Life Disney Movie Parodies
The Funny or Die 'Little Mermaid' Video Mocks Coppola's Adaptation
The entertainment industry can attract a younger audience by producing modern and quirky parodies and adaptations of classic works.
CategoryPop Culture
Grotesquely Skinless Romantic Films
'He Took Off His Skin For Me' Tells a Bizarrely Romantic Tale
Incorporate innovative special effects and storytelling techniques in filmmaking to create truly unique and unforgettable viewing experiences.
CategoryPop Culture
Scene-Stealing Disney Villains
Angelina Jolie Stars in the First Trailer for Disney's 'Maleficent'
The film production industry can take advantage of the trend of creating prequel films to beloved classics, providing new and engaging content for audiences.
