Trend cluster
Category

Photographic
Play

Toys are heightened with personal photographs for familiar appeal.

Customized Coloring BooksKiddie 3D CamerasCrowdfunded Photography-Based ColoringDoodle-Encouraging Frames

Trend

What is the Photographic Play trend?

Photographic Play: When it comes to distractions, particularly for kids, toys can often deter from more meaningful, family-time activities. Adding an element of familiarity to products like coloring books and kids tech devices, brands are integrating personalized photos and customized imagery for sentimental appeal. This speaks to a shift toward more visually customizable forms of play and entertainment.

Trend themes

Themes within the Photographic Play trend

Three behaviours holding the trend together
01

Personalized Play

Adding an element of familiarity to toys and games with personalized photos and customized imagery for sentimental appeal.

02

Customized Coloring Books

Creating unique coloring books featuring family photos and other personalized images as unique and meaningful gifts.

03

3D Cameras for Kids

Introducing children to photography in a fun and creative way by blending it with 3D imaging technology.

Industry implications

What the Photographic Play trend means for industry

Where the trend changes the playbook
For

Toy Industry

Creating innovative and personalized toys and games that appeal to modern families and their children.

For

Photography Industry

Offering customized and personalized packages tailored to families and children's interests and hobbies.

For

Printing Industry

Providing printing services that enable customization and personalization for unique and creative products like coloring books and photo albums.

Trend signals

Trend signals for Photographic Play

Trend score 2.6 out of 10, from popularity 36%, activity 35%, freshness 8%.

Popularity36%
Activity35%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial (not a primary audience)
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific