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Charitable Co-Branding

Brands use the popularity of collaborations to show off a charitable side

Implications - Influencers and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
154,749 Total Clicks
Mar 14 - Dec 15
Warm
MarketingSocial GoodBillboards
Featured Examples
Charitable Retail Installations - The Bombas & Gap Campaign Consists of a Good Deed-Powered Machine
SCORE 6.7
Warm 1,576 Clicks Pub: Dec 21, 15
Charitable Retail Installations
The Bombas & Gap Campaign Consists of a Good Deed-Powered Machine
In collaboration with one-for-one hosiery brand Bombas, this Gap campaign encourages shoppers to perform charitable acts. While some people might be concerned that Christmas has become all about... [More]
Selfie Fashion Auctions - The Selfie Collection is Presented by the Nokia Lumia 735 Smartphone
SCORE 5.3
Warm 3,872 Clicks Pub: Nov 23, 14
Selfie Fashion Auctions
The Selfie Collection is Presented by the Nokia Lumia 735 Smartphone
With the power and popularity of the selfie, The Selfie Collection captures Nordic bloggers and fashion-influencers snapping a picture of themselves with a piece from their wardrobe. This piece they... [More]
Model-Designed Sunnies - The Karlie Kloss x Warby Parker Sunglasses is Timelessly Feminine
SCORE 4.8
Average 2,221 Clicks Pub: Jun 13, 14
Model-Designed Sunnies
The Karlie Kloss x Warby Parker Sunglasses is Timelessly Feminine
The Karlie Kloss x Warby Parker Sunglasses collection is made up of designs that are both timeless and feminine. A great collaboration between the top model and eyewear brand, it shows just how much... [More]
Eco-Friendly Jean Designs - 'RAW for the Oceans 'Jeans are Fashionable and Good for the Environment
SCORE 4.5
Average 1,328 Clicks Pub: Mar 9, 14
Eco-Friendly Jean Designs
'RAW for the Oceans 'Jeans are Fashionable and Good for the Environment
RAW for the Oceans is a line of jeans that will be manufactured using recycled plastic pulled out of the ocean. The project is planned as a long-term collaboration between leading Dutch denim brand... [More]
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