Category
Lifestyle
Serial Snacking
Trend cluster
Category
Experimental
Sippable
Intriguing beverage flavors make for small doses of culinary adventure.
1.6
Trend score
Trend
What is the Experimental Sippable trend?
Experimental Sippable: The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base.
Trend themes
Themes within the Experimental Sippable trend
Three behaviours holding the trend together01
Adventurous Flavor Sampling
Exotic flavors allow hesitant foodies to sample adventurous flavors and gives the food industry a way to test less-predictable flavors within their consumer base.
02
Superfood Beverages
Consumers are drawn towards beverages that offer superfood benefits such as increased protein, fiber and omega-3 fatty acids.
03
Refreshing Flavored Lemonades
Fruit juice and unique flavor pairing make a classic summer drink interesting and inviting for all seasons.
Industry implications
What the Experimental Sippable trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can experiment with exotic flavors and superfoods to appeal to health-conscious consumers.
For
Health and Wellness
The health and wellness industry should explore offering superfood ingredients in beverages to provide convenient, nutrient-rich options for consumers.
For
Marketing and Advertising
Agencies catering to the food and wellness industries should focus on visuals and color to highlight the delicious and healthy nature of these drinks.
Trend signals
Trend signals for Experimental Sippable
Trend score 1.6 out of 10, from popularity 23%, activity 18%, freshness 8%.
Popularity23%
Activity18%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experimental Sippable trend
7 featured examples from Mar 24 to Oct 29, 2014CategoryLifestyle
Savory Quinoa Drinks
NUWI Quinoa Snacks Take the Form of Beverages
Opportunity for health and wellness companies to expand their product offerings with quinoa-based beverages.
CategoryLifestyle
Nostalgic Sandwich Sodas
Jones Soda Creates a PB&J-Inspired Carbonated Drink
Beverage companies can explore nostalgic flavors to differentiate their product offerings and appeal to a wider consumer base.
CategoryLifestyle
Restorative Carrot Lemonades
This Recipe Offers a Fun Way to Get Your Daily Nutrition Intake
The beverage industry can explore the use of unexpected ingredients, like carrots and lemons, to create innovative and healthy drink options that cater to health-conscious consume…
CategoryLifestyle
Chia Seed Beverages
ChiaVie's Ground Chia Seed Drink is Loaded with Good-For-You Things
Beverage companies can disrupt the industry by incorporating superfoods and exotic fruits into their product lines and creating more healthy drink options.
CategoryLifestyle
Revitalizing Mango Lemonade
This Recipe Offers Old-Fashioned Lemonade with a Twist
The food and beverage industry can capitalize on the trend of fruit-infused beverages by creating innovative and appealing drink options.
CategoryLifestyle
Invigorating Matcha Lemonades
This Green Tea Lemonade Recipe is Simple and Refreshing
Businesses in the beverage industry can capitalize on the increasing demand for antioxidant-rich beverages and develop new products.
CategoryLifestyle
Tangy Medicinal Ginger Drinks
This Delicious Homemade Ginger Beer Recipe Can Cure Stomach Aches
Disruption opportunity for beverage companies to introduce ginger-based drinks that offer both refreshment and health benefits to the consumers.
