Intriguing beverage flavors make for small doses of culinary adventure
Implications - The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base.
Trend Themes
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Adventurous Flavor Sampling — Exotic flavors allow hesitant foodies to sample adventurous flavors and gives the food industry a way to test less-predictable flavors within their consumer base.
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Superfood Beverages — Consumers are drawn towards beverages that offer superfood benefits such as increased protein, fiber and omega-3 fatty acids.
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Refreshing Flavored Lemonades — Fruit juice and unique flavor pairing make a classic summer drink interesting and inviting for all seasons.
Industry Implications
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Food and Beverage — The food and beverage industry can experiment with exotic flavors and superfoods to appeal to health-conscious consumers.
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Health and Wellness — The health and wellness industry should explore offering superfood ingredients in beverages to provide convenient, nutrient-rich options for consumers.
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Marketing and Advertising — Agencies catering to the food and wellness industries should focus on visuals and color to highlight the delicious and healthy nature of these drinks.
