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Soda Upheaval

The growing obesity epidemic villanizes sugary carbonated drinks

Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.

SCORE 4.3

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Activity

Freshness

Megatrends

Patterns

4 Featured, 33 Examples: 176,986 Total Clicks

Date Range: Sep 14 - Oct 15

Trending: Warm

Consumer Insight Topics: Lifestyle Drinking

Featured Examples

Naturally Sweetened Soft Drinks - This Sugar-Free Soda Provides a Healthy Alternative to Cola Drinks

SCORE 4.1

Average 1,557 Clicks Pub: Oct 9, 15

Naturally Sweetened Soft Drinks

This Sugar-Free Soda Provides a Healthy Alternative to Cola Drinks

Soft drink manufacturer ‘CBL Drinks’ released a new sugar-free soda that is designed to provide a healthy alternative to cola drinks. Amid growing concerns about the abundance of sugar... [More]

Energetic Vitamin Drinks - This Vitamin Drink Highlights the Power of a Simple, Healthy Beverage

SCORE 5

Warm 10,634 Clicks Pub: Oct 28, 14

Energetic Vitamin Drinks

This Vitamin Drink Highlights the Power of a Simple, Healthy Beverage

Having to take vitamins on a daily basis hardly seems like much fun, but this vitamin drink series from the Vičiūnai Group is vibrant and invigorating. The design by Moon Troops presents the... [More]

Healthy Carbonated Drinks - Bai Brands Introduces All-Natural, Anti-Oxidant Sparkling Beverage Line

SCORE 4.2

Average 7,794 Clicks Pub: Sep 24, 14

Healthy Carbonated Drinks

Bai Brands Introduces All-Natural, Anti-Oxidant Sparkling Beverage Line

Bai Brands has released a line of healthy carbonated drinks that provides a refreshing alternative to sugary sodas. Beverage Daily writes, “Bai Brands founder Ben Weiss says he believes... [More]

Soda-Like Cider Bottles - This Apple Cider Bottle Hints at Its Non-Alcoholic Content

SCORE 3.6

Mild 1,541 Clicks Pub: Sep 18, 14

Soda-Like Cider Bottles

This Apple Cider Bottle Hints at Its Non-Alcoholic Content

The packaging designed for Mack’s Eplecider looks more like a bottle of pop than an apple cider bottle, which is exactly the point since the drink is a non-alcoholic beverage. The simple... [More]