Category
Lifestyle
Serial Snacking
Trend cluster
Category
Soda
Upheaval
The growing obesity epidemic villanizes sugary carbonated drinks.
4.1
Trend score
Trend
What is the Soda Upheaval trend?
Soda Upheaval: Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.
Trend themes
Themes within the Soda Upheaval trend
Three behaviours holding the trend together01
Healthy beverage alternatives
Brands are innovating to replace traditional sugary drinks with healthier alternatives like sparkling anti-oxidant beverages
02
Naturally flavored drinks
Brands are producing drinks flavored by real fruit juice to provide a sugar-free alternative for children and other health conscious consumers
03
Disruptive packaging design
Creative branding is being used to change consumer perceptions of healthy beverages and encourage sales, like in the case of Mack's Eplecider
Industry implications
What the Soda Upheaval trend means for industry
Where the trend changes the playbookFor
Beverage industry
The beverage industry is facing a shift as consumers demand healthier alternatives and innovative branding approaches
For
Packaging industry
Innovative packaging designs are being utilized to showcase health-conscious beverages and encourage sales
For
Health and wellness industry
The growing popularity of healthy beverages reflects a broader trend toward health and wellness across a variety of industries
Trend signals
Trend signals for Soda Upheaval
Trend score 4.1 out of 10, from popularity 57%, activity 58%, freshness 8%.
Popularity57%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Soda Upheaval trend
4 featured examples from Sep 18, 2014 to Oct 9, 2015CategoryLife-Stages
Naturally Sweetened Soft Drinks
This Sugar-Free Soda Provides a Healthy Alternative to Cola Drinks
The beverage manufacturing industry can explore the production of sugar-free soft drinks infused with natural flavors to cater to health-conscious consumers.
CategoryLifestyle
Energetic Vitamin Drinks
This Vitamin Drink Highlights the Power of a Simple, Healthy Beverage
The beverage industry can innovate by designing vitamin drinks that blur the lines between energy drinks and healthier beverage options.
CategoryLifestyle
Healthy Carbonated Drinks
Bai Brands Introduces All-Natural, Anti-Oxidant Sparkling Beverage Line
With the increasingly health-conscious consumers, the beverage industry can capitalize on the creation and marketing of healthy carbonated drinks.
CategoryLifestyle
Soda-Like Cider Bottles
This Apple Cider Bottle Hints at Its Non-Alcoholic Content
The clear packaging trend can be applied to various beverage industries, including water, juice, and other non-alcoholic drinks, to provide transparency and enhance consumer exper…
