Category
Business
Assisted Conversion
Trend cluster
Category
Communal
Business
Seeking social involvement, entrepreneurs turn to community retail enterprises.
4.9
Trend score
Trend
What is the Communal Business trend?
Communal Business: Finding drive, particularly among a generation consumed with complacency, can be challenging, prompting individuals to look toward more social business innovations. Using community movements and local neighborhoods as a source for inspiration, budding entrepreneurs are leveraging social causes as base for emerging businesses, reflecting a move toward more socially invested business developments.
Trend themes
Themes within the Communal Business trend
Three behaviours holding the trend together01
Community Business
Entrepreneurs are leveraging social causes as a base for emerging businesses reflecting a move toward more socially invested business developments.
02
Crowdfunding Sites for Restaurants
Equity crowdfunding platforms are enabling entrepreneurs to fundraise for their hospitality-based ventures and giving future customers the opportunity to become capital-raising investors.
03
Co-Working Spaces as Community Hubs
There is a movement toward rustic, stylized coworking spaces that put a premium on design aesthetic as well as approach to business.
Industry implications
What the Communal Business trend means for industry
Where the trend changes the playbookFor
Hospitality
Equity crowdfunding platforms offer a new way to raise capital for restaurant start-ups.
For
Office space and design
Co-working spaces are increasingly being designed to foster collaboration and creativity.
For
Retail and Bookstores
There is a trend toward creating community-oriented retail spaces that offer more than just products.
Trend signals
Trend signals for Communal Business
Trend score 4.9 out of 10, from popularity 82%, activity 58%, freshness 8%.
Popularity82%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Communal Business trend
5 featured examples from Jan 22, 2014 to Oct 21, 2015CategoryLifestyle
Community Pizza Shops
Michael Lastoria Discusses &Pizza; For the Millennial Entrepreneur Forum
Potential for differentiation and community building in an increasingly competitive industry.
CategoryArt & Design
Sociable Children's Bookstores
Columbia's 9 3/4 Cafe Bookstore Encourages Play Inside Comfy Nooks
The hospitality industry can incorporate the concept of cafe bookstores to enhance customer experiences and create new revenue streams through the sale of food and beverages along…
CategoryBusiness
Manual Book-Transferring Celebrations
Chain of Book Lovers Event Pays Tribute to The Baltic Way
Disruptive innovation opportunities for publishers to create interactive events that engage book lovers and foster a sense of community.
CategoryLifestyle
Restaurant Crowdfunding Sites
The Equity Crowdfunding Platform Turns Customers Into Investors
Equity Eats is disrupting traditional restaurant finance by enabling entrepreneurs to fundraise through equity crowdfunding and allowing customers to become investors in future ea…
CategorySocial Good
Charismatic Coworking Hubs
This NYC Coworking Space is a Launchpad for the Next Big Idea
Opportunities for coworking space providers to differentiate themselves by focusing on design and creating a unique atmosphere.
