In a clever publicity stunt advertising the easy-to-use platform, Class Travel released a video of the app being used to book a room by an individual who had just jumped out of a plane. The skydiving gimmick is a funny and memorable stunt that effortlessly markets the platforms user-friendly features and no hassle promise.
Filmed on a GoPro, the ad does a lot to stand out in a market being flooded with digital accommodation services that all seem to have established a gimmick of their own.
The team at Class Travel made the intelligent decision to follow in the footsteps of revolutionaries like Elon Musk and of brands like Red Bull, who market products to a particular lifestyle centered around an intangible cool factor.
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