In a clever publicity stunt advertising the easy-to-use platform, Class Travel released a video of the app being used to book a room by an individual who had just jumped out of a plane. The skydiving gimmick is a funny and memorable stunt that effortlessly markets the platforms user-friendly features and no hassle promise.
Filmed on a GoPro, the ad does a lot to stand out in a market being flooded with digital accommodation services that all seem to have established a gimmick of their own.
The team at Class Travel made the intelligent decision to follow in the footsteps of revolutionaries like Elon Musk and of brands like Red Bull, who market products to a particular lifestyle centered around an intangible cool factor.
Effortless Booking Apps
More Stats +/-
Backpacker Bonding Apps
Spontaneous Travel Apps
Party-Locating Social Apps
Seasonal Travel Apps
Social Flight Apps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.