In a clever publicity stunt advertising the easy-to-use platform, Class Travel released a video of the app being used to book a room by an individual who had just jumped out of a plane. The skydiving gimmick is a funny and memorable stunt that effortlessly markets the platforms user-friendly features and no hassle promise.
Filmed on a GoPro, the ad does a lot to stand out in a market being flooded with digital accommodation services that all seem to have established a gimmick of their own.
The team at Class Travel made the intelligent decision to follow in the footsteps of revolutionaries like Elon Musk and of brands like Red Bull, who market products to a particular lifestyle centered around an intangible cool factor.
Key Themes Behind This Trend
- User-friendly Booking
- Disruptive innovation opportunity: Develop a booking app that prioritizes ease of use and seamless navigation for users.
- Memorable Marketing Stunts
- Disruptive innovation opportunity: Create attention-grabbing marketing campaigns that leave a lasting impression on consumers.
- Lifestyle-centered Branding
- Disruptive innovation opportunity: Build a brand that aligns with a specific lifestyle and incorporates intangible cool factors.
Where This Applies
- Travel and Accommodation
- Disruptive innovation opportunity: Introduce innovative technologies and platforms to streamline the booking process and enhance user experience in the travel industry.
- Digital Advertising
- Disruptive innovation opportunity: Develop creative and unconventional advertising tactics to capture attention in the digital advertising industry.
- Hospitality and Tourism
- Disruptive innovation opportunity: Create seamless and personalized experiences for travelers through innovative technologies and services in the hospitality industry.
