Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crossover
Cocktail
Mixologists blend beer and wine into recipes for familiarity and variety.
2.0
Trend score
Trend
What is the Crossover Cocktail trend?
Crossover Cocktail: As mixology becomes a more respected and popular industry, mixing drinks with standalone ingredients like wine and beer is gaining momentum. This shift towards combining unusual, added ingredients with more basic ones speaks to an openness to seeing even the most traditional products complicated.
Trend themes
Themes within the Crossover Cocktail trend
Three behaviours holding the trend together01
Beer and Wine Mixology
Mixologists are blending beer and wine into cocktail recipes for familiarity and variety, creating innovative and refreshing cocktails with traditional ingredients.
02
Floral and Fruity Beer Cocktails
Mixologists are infusing flowers, fresh fruits, and herbs in beer cocktails, allowing businesses to offer a wide variety of unique beer flavors that can attract a diverse set of customers.
03
Root Vegetables in Cocktails
Mixologists are experimenting with root vegetables, like rhubarb, in cocktail recipes, which could lead to innovative beverage options that explore the flavors of underrated ingredients.
Industry implications
What the Crossover Cocktail trend means for industry
Where the trend changes the playbookFor
Cocktail Bars and Nightclubs
Cocktail bars and nightclubs can stay ahead of the competition by adding beer and wine mixology, floral and fruity beer cocktails, and root vegetables to their beverage menu for innovative and refreshing drink options.
For
Restaurants and Cafes
Restaurants and cafes can offer customers a diverse set of unique and refreshing alcoholic drinks by incorporating beer and wine mixology, floral and fruity beer cocktails, and root vegetables in their beverage menu.
For
Alcoholic Beverage Industry
The alcoholic beverage industry can innovate and disrupt the market by exploring the possibilities of beer and wine mixology, floral and fruity beer cocktails, and root vegetables in their product development and marketing strategies.
Trend signals
Trend signals for Crossover Cocktail
Trend score 2.0 out of 10, from popularity 28%, activity 22%, freshness 8%.
Popularity28%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Crossover Cocktail trend
7 featured examples from May 19, 2014 to May 19, 2015CategoryLifestyle
Root Vegetable Cocktails
This Rhubarb Bellini Recipe is the Perfect Light and Refreshing Beverage
The beverage industry can capitalize on the trend of using root vegetables as ingredients, offering consumers new and exciting options for their summer drink choices.
CategoryLifestyle
Floral Champagne Cocktails
This Hibiscus Ginger Cocktail Combines Herbs and Alcohol
Beverage industry can capitalize on the growing demand for unique and floral-infused cocktails.
CategoryLifestyle
Smoky Beer Cocktails
This Sangrita Recipe Fuses Beer with Citrus and Tomato Flavors
Opportunity for bars, restaurants, and hospitality businesses to offer innovative beer cocktails to their customers and attract new clients.
CategoryLifestyle
Summery Beer Cocktails
The Slow Clap Cocktail Was Invented by Bartender Ivy Mix
Exploring opportunities to create new beer flavors and experiment with beer as a cocktail ingredient.
CategoryLifestyle
Frothy Beer Cocktails
The Hopping Berry Mixes Fruit Notes with the Refreshing Taste of Ale
Craft breweries can explore the creation of fruit-infused beers to appeal to adventurous consumers.
CategoryLifestyle
Pineapple Sangria Recipes
This Citrus-Packed Colorful Cocktail is Ideal for Early Springtime
Opportunity for breweries and distilleries to create new fruit-infused alcoholic beverages with unique flavor combinations.
CategoryLifestyle
Peachy Mother's Day Cocktails
Cruzan's Custom Drink Recipes are a Holiday Treat for Mom
Liquor brands can expand their product line by creating tropical-flavored spirits, or low-calorie mixes for a more conscious and health-friendly twist.
