The PuraFruita packaging looks like the leaf that wraps around a piece of fruit to protect the insides. This aesthetic gives the juice that sense of freshness, like it was just squeezed from nature and is ready for consumption.
The designer Vania Nedkova used a watercolor stained aesthetic on part of the packaging too, which helps to give it a distinct look. The design is very subtle, and helps to make the product stand out and also make it look modern. For anyone looking for a healthy and organic drink, PuraFruita has only the best ingredients, and is also organic.
Nedkova did a great job with conveying a sense of freshness as well as healthy ingredients with this packaging design, which is not an easy thing to do.