Category
Lifestyle
Assisted Choices
Trend cluster
Category
Outsource
Obsession
Consumers flock to services that outsource even rudimentary tasks.
4.6
Trend score
Trend
What is the Outsource Obsession trend?
Outsource Obsession: Anything consumers can do to automate an aspect of daily life is being coveted, which is supported by the rise of outsource services for everything from laundry to texting. As work schedules continue to become more hectic, consumers will likely opt for convenience, even at a price, in everyday life.
Trend themes
Themes within the Outsource Obsession trend
Three behaviours holding the trend together01
Task Outsourcing
Consumers are opting for convenience by outsourcing everyday tasks.
02
On-Demand Services
Services are being offered on-demand such as personal assistants, design services, and crafting needs.
03
Crowdsourcing Jobs
Jobs are being completed by crowdsourcing tasks to a community of freelance workers.
Industry implications
What the Outsource Obsession trend means for industry
Where the trend changes the playbookFor
Gig Economy
The gig economy is expanding as crowdsourcing and on-demand services become more popular.
For
Personal Assistant Services
Business professionals can take advantage of personal assistant services that handle small design tasks and chore completion, freeing up more time for work.
For
Crafting Industry
The crafting industry is expanding as consumers opt for handmade goods and personalized products.
Trend signals
Trend signals for Outsource Obsession
Trend score 4.6 out of 10, from popularity 77%, activity 52%, freshness 8%.
Popularity77%
Activity52%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Outsource Obsession trend
8 featured examples from Feb 27 to Oct 30, 2014CategoryArt & Design
Outsourced Handcrafted Products
Made By Gurus Lets You Pick Someone to Make Your Handmade Goods
The handmade goods industry has an opportunity to embrace outsourcing and personalized offerings to cater to the evolving consumer preferences.
CategoryWorld
Outsourced Apology Services
Japan's Apology Agencies Help You Tell Someone You're Sorry
Innovative business model of specialized apology agencies offering professional apology services through various modes of communication.
CategoryLifestyle
Crowdsourced Chore Completers
This Butler Service Calls Other Helpers to Take Care of Your Tasks
Alfred's success shows promise for on-demand aggregators of individual services to expand into a holistic solution.
CategoryArt & Design
Design Tweaks Outsourcing
Swiftly Will Take on Your Company's Small Design Jobs in Under an Hour
Swiftly's platform disrupts the conventional graphic design industry by offering quick and affordable design tweaks, providing new opportunities for businesses to streamline their…
CategoryTech
Automatic Girlfriend-Texting Apps
The BroApp Will Text Your Girlfriend For You
The development and improvement of mobile apps catered towards automating personal relationships, such as BroApp, can be an area of disruptive innovation for the mobile app develo…
CategoryTech
Outsourced Messaging Apps
Miranda July's Somebody App Lets a Stranger Deliver Bad News for You
The rise of outsourced messaging apps presents disruptive innovation opportunities for communication service providers to offer additional value-added services by integrating stan…
CategoryTech
Outsourced To-Do List Apps
The AskForTask To-Do App Gets Someone Else to Do the Dirty Work
The gig economy industry is ripe for disruption as outsourcing personal to-do lists through apps provides users with quick and efficient solutions for small, time-consuming tasks.
CategoryTech
Texting Casanova Services
TextJake Allows a Dude Named Jake to Draft Your Important Messages
The texting industry could become more diverse by providing an array of innovative services, which include celebrity and expert services for writing personalized messages, and edu…
