Category
World
Layered Getaways
Trend cluster
Category
American
Adventurism
Craving escapism, consumers opt for adventure within their own country.
1.9
Trend score
Trend
What is the American Adventurism trend?
American Adventurism: While the glamorization of international travel rises, consumers -- particularly in the United States -- are looking to domestic options for adventure that are easier on the wallet. This shift towards maximizing local options speaks to a broader preference to break from routine while still maintaining a familiar connection.
Trend themes
Themes within the American Adventurism trend
Three behaviours holding the trend together01
Domestic Adventure Travel
Consumers are looking for adventure options within their own country that are easier on the wallet.
02
Eco-Tourism
There is an increased demand for sustainable travel options that prioritize preserving natural habitats.
03
Extreme Adventure Sports
Adrenaline junkies are seeking out new and daring sports activities that push the limits of traditional sports experiences.
Industry implications
What the American Adventurism trend means for industry
Where the trend changes the playbookFor
Tourism
Travel providers can focus on offering more affordable domestic travel options with unique and adventurous experiences.
For
Hospitality
Eco-friendly hotels and lodges can emphasize sustainable practices and offer eco-tourism packages to attract environmentally-conscious travelers.
For
Sports and Recreation
Companies can create new experiences that cater to extreme sports enthusiasts seeking unique adventure activities.
Trend signals
Trend signals for American Adventurism
Trend score 1.9 out of 10, from popularity 20%, activity 30%, freshness 8%.
Popularity20%
Activity30%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the American Adventurism trend
4 featured examples from Oct 6 to Oct 31, 2014CategoryLifestyle
Sky High Sport Excursions
Heli-Skiing in Alaska is a Dare-Devil's Adventure
Companies in the winter sports industry can capitalize on the growing demand for extreme winter activities such as heli-skiing.
CategoryWorld
Sportfishing-Specializing Accomodations
This Alaska Lodge is on the Banks of the Kenai River
Providing sustainable, specialized and experiential accommodation in ecotourism destinations.
CategoryWorld
Alaskan Wildlife Expeditions
This National Geographic Expedition Explores the Arctic State
The camera equipment industry can capitalize on the expedition trend by developing durable and weather-resistant cameras and accessories specifically designed for Arctic wildlife…
CategoryFashion
Canine Companion Roadtrips
Three Friends, Two Dogs and One Futon Embark on a Journey
The road trip trend of embracing the outdoors as a living space presents opportunities for outdoor furniture companies to design and create durable, stylish, and portable furnitur…
