As consumers covet unique goods, bizarre personal products rise in popularity
Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Trend Themes
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Obscure and Bizarre Products — Consumers are looking for products that are unusual and strange, denoting a preference for status over experience, creating an opportunity to develop more edgy, off-beat and unique items.
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Food-based Care Products — Using natural and food-based ingredients in skincare and beauty products, such as pomegranates and egg, offers customers a new holistic and organic way to nourish the body and provides companies with an opening to create cruelty-free, vegan beauty lines.
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Unusual Flavors and Ingredients — Incorporating unique ingredients in everyday kinds of products, like using alcoholic beverages in hair products and wasabi in toothpaste, provides businesses the chance to create disruptive and eye-catching marketing concepts, enticing and appealing to consumers.
Industry Implications
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Beauty and Personal Care Industry — As the trend towards products containing unlikely and exciting ingredients like fleshy fruits, vegetables, and fragrant spices continues, the industry demands innovative and natural personal care and beauty products with appealing, unique marketing claims.
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Consumer Packaged Goods Industry — Consumers are looking for unique consumer packaged goods (CPG) products that offers something that they have never seen before, opening up new avenues for CPG brands to market niche products.
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Food and Beverage Industry — Applying unusual and unexpected ingredients to simple food and beverage items shows the potential to a surge in innovation in the food and beverage industry, with an emphasis on the creation of gourmet and exotic products.
