Category
Fashion
Scaled Restraint
Trend cluster
Category
Cosmetic
Obscurity
As consumers covet unique goods, bizarre personal products rise in popularity.
4.0
Trend score
Trend
What is the Cosmetic Obscurity trend?
Cosmetic Obscurity: Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Trend themes
Themes within the Cosmetic Obscurity trend
Three behaviours holding the trend together01
Obscure and Bizarre Products
Consumers are looking for products that are unusual and strange, denoting a preference for status over experience, creating an opportunity to develop more edgy, off-beat and unique items.
02
Food-Based Care Products
Using natural and food-based ingredients in skincare and beauty products, such as pomegranates and egg, offers customers a new holistic and organic way to nourish the body and provides companies with an opening to create cruelty-free, vegan beauty lines.
03
Unusual Flavors and Ingredients
Incorporating unique ingredients in everyday kinds of products, like using alcoholic beverages in hair products and wasabi in toothpaste, provides businesses the chance to create disruptive and eye-catching marketing concepts, enticing and appealing to consumers.
Industry implications
What the Cosmetic Obscurity trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care Industry
As the trend towards products containing unlikely and exciting ingredients like fleshy fruits, vegetables, and fragrant spices continues, the industry demands innovative and natural personal care and beauty products with appealing, unique marketing claims.
For
Consumer Packaged Goods Industry
Consumers are looking for unique consumer packaged goods (CPG) products that offers something that they have never seen before, opening up new avenues for CPG brands to market niche products.
For
Food and Beverage Industry
Applying unusual and unexpected ingredients to simple food and beverage items shows the potential to a surge in innovation in the food and beverage industry, with an emphasis on the creation of gourmet and exotic products.
Trend signals
Trend signals for Cosmetic Obscurity
Trend score 4.0 out of 10, from popularity 63%, activity 50%, freshness 8%.
Popularity63%
Activity50%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cosmetic Obscurity trend
5 featured examples from Sep 27, 2013 to Oct 30, 2014CategoryFashion
Peculiar Plasticine Perfumes
The Demeter Play-Doh Cologne Spray Has a Unique Scent
Creating unconventional scents can tap into niche markets and attract consumers with distinctive tastes.
CategoryUnique
Spicy Wasabi Toothpastes
Wasabi-Flavored Toothpaste Will Definitely Wake You Up in the Morning
Disruptive innovation opportunity to develop new, bold flavors for toothpaste and expand product offerings beyond traditional mint variations.
CategoryFashion
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
Opportunity for beauty and personal care companies to tap into the trend of using unconventional ingredients in hair grooming products, attracting consumers looking for unique and…
CategoryLifestyle
Bizarre Beer Shampoos
The BRÖÖ Hair Shampoos are Infused with Handcrafted Ale
There is an opportunity for haircare companies to experiment with new, unique ingredients and develop their own beer-infused hair products to tap into this market.
CategoryFashion
Food-Based Skincare
The Skinfood Skincare Brand Uses Natural Food Items in its Products
Companies in the beauty industry should consider incorporating natural food items into their products to create a new line of organic and food-based skincare.
