The antiquated profession permeates markets as a symbol of masculinity
Implications - As movements like Movember continue to accelerate the appeal of masculinity, the image of the lumberjack is re-entering popular culture. This shift towards hyper-masculinity acknowledges male consumers using nostalgic, iconic imagery, and is most effectively being adopted as a way to market typically female-targeted products to men.
Trend Themes
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Hyper-masculinity Marketing — Creating a cultural shift towards hyper-masculinity that acknowledges male consumers by using nostalgic, iconic imagery.
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Contemporary Rugged Aesthetic — Developing contemporary and youthful takes on the traditional, rugged aesthetic of fishermen and lumberjacks.
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Charitable Movember Campaigns — Creating charitable movements and campaigns, such as Chunky Movember, to raise awareness for men's health issues.
Industry Implications
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Fashion — Exploring the use of traditional rugged clothing, such as plaid and chunky knits, in creating fashionable looks for men.
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Food — Combining charity and food marketing to create innovative contests and campaigns that raise awareness for social issues.
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Advertising — Developing attention-grabbing ad campaigns that tap into cultural movements, such as Movember, to promote a product or service.
4 Featured, 35 Examples:
742,740 Total Clicks
Date Range:
Dec 13 — Nov 14
Trending:
Warm
Consumer Insight Topics:
