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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,062 more

Lumberjack Obsession

The antiquated profession permeates markets as a symbol of masculinity

Implications - As movements like Movember continue to accelerate the appeal of masculinity, the image of the lumberjack is re-entering popular culture. This shift towards hyper-masculinity acknowledges male consumers using nostalgic, iconic imagery, and is most effectively being adopted as a way to market typically female-targeted products to men.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
699,948 Total Clicks
Date Range:
Dec 13 — Nov 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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