Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Lumberjack Obsession

The antiquated profession permeates markets as a symbol of masculinity

Implications - As movements like Movember continue to accelerate the appeal of masculinity, the image of the lumberjack is re-entering popular culture. This shift towards hyper-masculinity acknowledges male consumers using nostalgic, iconic imagery, and is most effectively being adopted as a way to market typically female-targeted products to men.
Trend Themes
1. Hyper-masculinity Marketing - Creating a cultural shift towards hyper-masculinity that acknowledges male consumers by using nostalgic, iconic imagery.
2. Contemporary Rugged Aesthetic - Developing contemporary and youthful takes on the traditional, rugged aesthetic of fishermen and lumberjacks.
3. Charitable Movember Campaigns - Creating charitable movements and campaigns, such as Chunky Movember, to raise awareness for men's health issues.
Industry Implications
1. Fashion - Exploring the use of traditional rugged clothing, such as plaid and chunky knits, in creating fashionable looks for men.
2. Food - Combining charity and food marketing to create innovative contests and campaigns that raise awareness for social issues.
3. Advertising - Developing attention-grabbing ad campaigns that tap into cultural movements, such as Movember, to promote a product or service.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
738,399 Total Clicks
Date Range:
Dec 13 — Nov 14
Trending:
Warm
Consumer Insight Topics:

Related Examples

Bearded Winter Accessories
Bearded Winter Accessories
These Crocheted Facial Hair Accessories Celebrate Movember Style
Moustached Movember Apparel
Moustached Movember Apparel
This Printed Suit Design from OppoSuits Celebrates Ungroomed Faces
Mustache Fundraising Stats
Mustache Fundraising Stats
This Infographic Breaks Down Statistics on the Movember Fundraiser
Beard Voting Websites
Beard Voting Websites
No Shave Showdown Helps Raise Awareness for Prostate Cancer
play_circle_filled Coupled Hipster Catalogs
Coupled Hipster Catalogs
The Wilfried Lantoine Spring/Summer 2015 Lookbook is Elegantly Bold
Debonair Gentleman Catalogs
Debonair Gentleman Catalogs
The Luigi Bianchi Mantova Fall/Winter 2014 Collection is Elegant
play_circle_filled Elegant Artist Catalogs
Elegant Artist Catalogs
The Stephan Schneider Spring/Summer 2015 Lookbook is Effortlessly Cool
play_circle_filled Uniformed Minimalism Catalogs
Uniformed Minimalism Catalogs
The P E B Clothing Spring/Summer 2015 Lookbook is Youthfully Bold
Eclectic Raingear Catalogs
Eclectic Raingear Catalogs
The Band of Outsiders Spring/Summer 2015 Collection is Youthfully Bold
play_circle_filled Boyish Beatnik Catalogs
Boyish Beatnik Catalogs
The Acne Studios Spring/Summer 2015 Collection is Effortlessly Cool
Bearded Hipster Editorials
Bearded Hipster Editorials
Male Model Scene's Frankie Morello Exclusive Showcases Eccentric Looks
play_circle_filled Elegant Artist Catalogs
Elegant Artist Catalogs
The Marni Spring/Summer 2015 Collection is Effortlessly Elegant
Contemporary Tribalism Catalogs
Contemporary Tribalism Catalogs
The Tara Collection by Yingzhi Luo - Chi Chi is Colorfully Vibrant
Eccentrically Dapper Catalogs
Eccentrically Dapper Catalogs
The MA-MAN 2015 Lookbook Evokes a Felling of Avant-Garde Elegance
Rugged Beach-Bum Editorials
Rugged Beach-Bum Editorials
The Raphael by Frederic Monceau Image Series is Denim-Clad
Quirky Facial Hair Slicers
Quirky Facial Hair Slicers
This Mustache Letter Opener is a Fun and Helpful Way to Open Mail
Adorable Movember Pacifiers
Adorable Movember Pacifiers
Turn Your Baby into a Man with the Mustachifier Baby Pacifier
Chest-Extended 'Staches
Chest-Extended 'Staches
Jonathan Burnside's Mustaches Continue Downwards into Eccentric Images
Bearded Woodsman Campaigns
Bearded Woodsman Campaigns
The Alcina Angels 'n Devils Advertorial is Winter-Ready
Rugged Hipster Photography
Rugged Hipster Photography
The Ricki Hall by Olgac Bozalp Image Series Evokes a Masculine Air
Distinguished Model Portraiture
Distinguished Model Portraiture
The Johnny Harrington DSection Editorial is Eclectically Styled
Contemporary Viking Captures
Contemporary Viking Captures
The Stefan Image Series by Sharon Mor Yosef is Rough and Rugged
Raw Lumberjack Portrayals
Raw Lumberjack Portrayals
This Declan-John Geraghty Portfolio Update by Darren Black is Rugged
Mad Hatter Model Captures
Mad Hatter Model Captures
The Kid Sebastian Kill Editorial Captures a Wide Range of Retro Headwear
Hipster Lumberjack Accessories
Hipster Lumberjack Accessories
The Potipoti Berlin Fall/Winter 2013 Catalog is Retro Infused
Vintage-Inspired Workwear
Vintage-Inspired Workwear
The PHIGVEL 2013 Spring/Summer Collection is Minimalist
Flamboyant Lumberjack Editorials
Flamboyant Lumberjack Editorials
The Princelet F****** Young! Exclusive Exudes Eccentric Elegance
Inked Bearded Man Portraits
Inked Bearded Man Portraits
The Josh Dane by Justin Ruhl Editorial is Hipster Chic
Funky Facial Hair Bandages
Funky Facial Hair Bandages
Disguise Your Injuries with These Wacky Moustache Bandages
Cheesy Whiskered Pastries
Cheesy Whiskered Pastries
The Moustache Choux Puffs Are a Great Snack for Movember
Lumberjack Chic Runways
Lumberjack Chic Runways
The Duckie Brown Spring/Summer 2013 Collection is Plaid-Obsessed
Futuristic Lumberjack Menswear
Futuristic Lumberjack Menswear
The Asher Levine Fall/Winter 2012 Collection is Utilitarian
Multi-Generational Menswear Shoots
Multi-Generational Menswear Shoots
The Aiden Shaw and Mario Sanz El Pais Editorial is Rugged
Abandoned Lumberjack Portraits
Abandoned Lumberjack Portraits
The Elias Petrakis for Esquire Turkey Editorial is Rugged
Lounging Lumberjack Editorials
Lounging Lumberjack Editorials
Fashionisto's Winter/Spring Exclusive is Buff and Burly