This FT How To Spend It fashion feature by photographer Diego Merino brings its nomadic visual inspiration to life with layered menswear pieces and its nature-enriched backdrop. Bearded up-and-comer Steffen Norgaard stars in this rugged portrait series that features warm and cozy menswear pieces.
Steffen poses in a winter-ready wardrobe of chunky knits, heavy cottons and rich furs that are both nomadic and masculine. Showcased in a palette of earthy and neutral hues, these menswear picks by stylist Damian Foxe reference a Nordic visual aesthetic.
In addition to his Viking and lumberjack likings, Steffan Norgaard embodies a sense of power and an eclectic style sense that is synonymous with his outdoorsy character in this editorial by Diego Merino.
Why This Trend Is Growing
- Nomadic Menswear
- Opportunity for creating versatile and functional clothing that can be worn in various environments
- Layered Fashion
- Opportunity for designing multi-functional clothing that can be versatile and adaptable for different seasons and climates
- Earthy Color Palette
- Opportunity for designing fashion pieces using natural and eco-friendly dyes
Industries Being Reshaped
- Apparel Manufacturing
- Opportunity for creating multi-functional and eco-friendly clothing for outdoor enthusiasts
- Sustainable Fashion
- Opportunity for designing fashion pieces using eco-friendly and low-impact manufacturing techniques
- Adventure Travel
- Opportunity for creating travel gear and clothing that is functional and versatile for various outdoor activities
