"HARBOUR" is Design Scene's latest menswear exclusive that pays homage to the timeless and rugged style of fishermen. The fashion story is captured by photographer Ewoud Rooks' lens and features wardrobe styling by designer Leon Blok.
The photoshoot's bearded stars include Siese Veenstra, Niels Kerkhof, Philip van Geest and Kevjn Von Rodj. Hair stylist Koen Leseman and makeup artist Kris Hummel bring out the models' rugged and masculine looks by focusing on a beauty aesthetic of short coifs and well-groomed facial hair shapes.
Design Scene's "HARBOUR" editorial highlights pieces from Levi's and designer Leon Blok's collection that fit into an industrial fishing boat backdrop. The editorial's was lensed on the Eyeforce boat, a large vessel at the NSDM harbour in Amsterdam.
Why This Trend Is Growing
- Rugged Style
- Opportunity to create rugged-themed fashion collections that pay homage to timeless styles.
- Hipster Fashion
- Opportunity to incorporate hipster elements into men's fashion to appeal to the modern consumer.
- Industrial Aesthetic
- Opportunity to design fashion pieces that fit into an industrial backdrop, creating a unique visual appeal.
Industries Being Reshaped
- Menswear Fashion
- Opportunity to target the male consumer market with rugged and hipster-themed attire.
- Fashion Photography
- Opportunity to capture and showcase the rugged aesthetic and timeless style of fishing through fashion editorials.
- Hair and Makeup
- Opportunity to create beauty looks that enhance the rugged and masculine appearance of models in fashion editorials.
