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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,061 more

Character Emulation

Style inspiration shifts from celebrities to fictional, on-screen characters

Implications - As pop culture fandom expands, elements found on the big and small screen are being creatively imitated among consumers. Using cult TV and movie characters as a source for style, consumers are seeking to showcase their admiration for pop culture awareness in a more practical, day-to-day manner. Making subtle nods to shows like Doctor Who and Saturday Night Live, consumers are using clever on-screen references to embody cult characters in a visually stimulating manner.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
459,316 Total Clicks
Date Range:
Jul 13 — Jul 15
Trending:
Hot
Consumer Insight Topics:

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