Style inspiration shifts from celebrities to fictional, on-screen characters
Implications - As pop culture fandom expands, elements found on the big and small screen are being creatively imitated among consumers. Using cult TV and movie characters as a source for style, consumers are seeking to showcase their admiration for pop culture awareness in a more practical, day-to-day manner. Making subtle nods to shows like Doctor Who and Saturday Night Live, consumers are using clever on-screen references to embody cult characters in a visually stimulating manner.
Trend Themes
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Pop Culture Fashion — Consumers are creatively imitating cult TV and movie characters as a source for their daily wardrobe.
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Incorporating Animation — Fashion brands are using animated characters as a source of inspiration when creating their products in an effort to make their designs more playful.
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Fantasy Photography — Photographers are taking fairytale themes and creating shoots focused on folklore with strong feminine characters, as opposed to the traditional male knights and princes.
Industry Implications
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Fashion — Fashion designers and brands are using popular culture and animation references to create new apparel lines and accessory design collections.
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Photography — Photographers are now finding value in shooting fantasy themes, playing on classical tropes and femininity to bring new messages into images that are already steeped in lore.
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Film and Television — Pop culture references showcasing popular TV shows and movies are influencing and inspiring fashion and photography work, creating a new hybrid industry that is playful and creative.
5 Featured, 43 Examples:
504,371 Total Clicks
Date Range:
Jul 13 — Jul 15
Trending:
Hot
Consumer Insight Topics:
