Brands create packages that over-protect products to enhance prestige
Implications - While the eco movement continues, some brands are going in the opposite by creating elaborate packaging that protects a product. This branding approach creates a sense of prestige for consumers who interpret the product in question as coveted while also creating a gift-like appearance that requires unwrapping.
Trend Themes
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Luxury Packaging — Brands are over-protecting the products for creating a sense of exclusivity.
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Multipurpose Packaging — Functional packaging that can later be utilized in different ways.
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Creative Labeling — Packaging design emphasizing uniqueness and quality of the product.
Industry Implications
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Beauty and Fashion — Innovative packaging for beauty products with added value.
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Food and Beverage — Innovators can focus on creating smart, multi-purpose, and luxurious packaging for high-end food and beverage items.
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Home Decor — Packaging that can be upcycled to decorate or as a piece of furniture.
