Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hyper-Protective
Packaging
Brands create packages that over-protect products to enhance prestige.
4.1
Trend score
Trend
What is the Hyper-Protective Packaging trend?
Hyper-Protective Packaging: While the eco movement continues, some brands are going in the opposite by creating elaborate packaging that protects a product. This branding approach creates a sense of prestige for consumers who interpret the product in question as coveted while also creating a gift-like appearance that requires unwrapping.
Trend themes
Themes within the Hyper-Protective Packaging trend
Three behaviours holding the trend together01
Luxury Packaging
Brands are over-protecting the products for creating a sense of exclusivity.
02
Multipurpose Packaging
Functional packaging that can later be utilized in different ways.
03
Creative Labeling
Packaging design emphasizing uniqueness and quality of the product.
Industry implications
What the Hyper-Protective Packaging trend means for industry
Where the trend changes the playbookFor
Beauty and Fashion
Innovative packaging for beauty products with added value.
For
Food and Beverage
Innovators can focus on creating smart, multi-purpose, and luxurious packaging for high-end food and beverage items.
For
Home Decor
Packaging that can be upcycled to decorate or as a piece of furniture.
Trend signals
Trend signals for Hyper-Protective Packaging
Trend score 4.1 out of 10, from popularity 62%, activity 54%, freshness 8%.
Popularity62%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Hyper-Protective Packaging trend
7 featured examples from Jul 12 to Nov 13, 2014CategoryLifestyle
UV-Protected Oil Bottles
This Olive Oil Bottle Design Keeps Contents as Fresh as Possible
UV-protected bottles can be a game-changer for a wide range of food and beverage products that require protection from light and other external factors.
CategoryLuxury
$300 Designer Lipsticks
Givenchy's Le Rouge Lipstick is a Luxurious Limited Edition
The beauty industry will continue to innovate and create new and exciting products to meet the growing demand for high-end and limited edition beauty products.
CategoryLifestyle
Accordion Bottle Boxes
Quartz Champagne Packaging Complements the Elaborate Flavors Within
Disruptive innovation opportunity: Introduce innovative packaging solutions in the beverage industry that elevate the perception and experience of the product.
CategoryLifestyle
Rustic Syrup Packaging
3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side
The food and beverage industry can utilize natural ingredients and rustic packaging to stand out in the market and cater to health-conscious and eco-conscious consumers.
CategoryLifestyle
Multipurpose Oil Packaging
This Oil Bottle Packaging Transforms into a Light Fixture
Brands in the CPG industry can explore innovative packaging designs that have secondary utility to enhance consumer engagement.
CategoryLifestyle
Botanical Juice Bottles
Epleslang’s Apple Juice Bottle Design is Wrapped Up in Vines
Opportunities to explore unique and visually striking packaging designs for beverages.
CategoryLifestyle
Celebratory Rum Sets
The 125th Anniversary Bundaberg Rum Set Comes with Two Drinking Glasses
Alcohol brands can leverage limited edition gift sets and premium packaging to create unique experiences for consumers and increase brand loyalty.
