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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,062 more

Hyper-Protective Packaging

Brands create packages that over-protect products to enhance prestige

Implications - While the eco movement continues, some brands are going in the opposite by creating elaborate packaging that protects a product. This branding approach creates a sense of prestige for consumers who interpret the product in question as coveted while also creating a gift-like appearance that requires unwrapping.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 56 Examples:
378,544 Total Clicks
Date Range:
Jul 14 — Nov 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

UV-Protected Oil Bottles
UV-Protected Oil Bottles
This Olive Oil Bottle Design Keeps Contents as Fresh as Possible
Using motifs like whole olives, trees, minimalist color schemes and clear glass to show off the color of the product, after a while, many olive oil bottle designs just start to look the same.... MORE
$300 Designer Lipsticks
$300 Designer Lipsticks
Givenchy's Le Rouge Lipstick is a Luxurious Limited Edition
The Le Rouge lipstick line by Givenchy has been around for about a year now, but for the fall, the lipstick is being presented in even more luxe packaging. The bold red lip shade will be packaged in... MORE
Accordion Bottle Boxes
Accordion Bottle Boxes
Quartz Champagne Packaging Complements the Elaborate Flavors Within
The smooth silhouette of a bottle of bubbly does capture the sophistication of the drink, but Quartz Champagne packaging does a brilliant job of suggesting the real complexity of the production and... MORE
Rustic Syrup Packaging
Rustic Syrup Packaging
3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side
Branding and packaging for 3/4 oz. Tonic Maison was developed to match the idea that 3/4 oz. is all of the syrup you’ll need to make the perfect gin and tonic. The syrup is made from a mix... MORE
Multipurpose Oil Packaging
Multipurpose Oil Packaging
This Oil Bottle Packaging Transforms into a Light Fixture
Although there is a lot of emphasis that tends to be put on getting a product off of the shelves and home with consumers through attention-grabbing packaging, there are few designs that propose ways... MORE
Celebratory Rum Sets
Celebratory Rum Sets
The 125th Anniversary Bundaberg Rum Set Comes with Two Drinking Glasses
In celebration of its 125th anniversary, Bundaberg Rum had a special set designed for it by LINEA. When the set is totally closed up, the rum bottle can still be seen through a square cutout in... MORE
Botanical Juice Bottles
Botanical Juice Bottles
Epleslang’s Apple Juice Bottle Design is Wrapped Up in Vines
The apple juice bottle designed for Epleslang by Dinamo Design presents the juice in an upscale way. Although apple juice is often associated with kids and comes either in a juice box or canned form,... MORE

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Related Examples

Ancient Oil Packaging
Ancient Oil Packaging
3000 BC's Olive Oil Packaging Design References Ancient Greece
Daring Designer Lipsticks
Daring Designer Lipsticks
Dolce & Gabbana Create Fun Flirty Lipstick Shades for Sunny Days
Energetic Juice Cans
Energetic Juice Cans
Good Juicery's Sparkling Juice Can Designs Brim with Energy and Whimsy
Meta Olive Oil Packaging
Meta Olive Oil Packaging
Monte Etna DOP Displays a Minimalist Olive on the Front
Collaged Veggie Drink Branding
Collaged Veggie Drink Branding
Ridna Marka Juice Cartons Come Together to Form a Vivid Picture
Ready-to-Drink Bagged Cocktails
Ready-to-Drink Bagged Cocktails
Kold Cocktails is Both Casual and Classy
Boozy Frozen Lemonades
Boozy Frozen Lemonades
These Frozen Drink Pouches Turn Cocktails into Freezies
Fruity Sorbet Floats
Fruity Sorbet Floats
This Healthy Icy Dessert is a Great Alternative to Ice Cream
Naturalistic Olive Oil Packaging
Naturalistic Olive Oil Packaging
Zoo Studio Designs the Branding for Rocarell
Boozy Italian Ice Cream
Boozy Italian Ice Cream
'Mancini's al fresco' is Offering Beer Gelato at the Minnesota State Fair
Ancient Pottery Oil Packaging
Ancient Pottery Oil Packaging
Ladolea's Olive Oil Pot is Inspired by the Shape of an Aryballos
Minimalist Olive Oil Branding
Minimalist Olive Oil Branding
Yanni’s Olive Grove Receives a Simplistic Makeover
Feminine Device Chargers
Feminine Device Chargers
The Zipstick Powerbank by AR for her is a Practical Safety Device
Pastel Pastry Lipsticks
Pastel Pastry Lipsticks
The NYX Cosmestics Macaron Lippies is Deliciously Colorful
Boozy Cucumber Popsicles
Boozy Cucumber Popsicles
These Refreshing Cucumber Popsicles are Infused with Ginger and Gin
Olive Oil Ice Cream
Olive Oil Ice Cream
High Road Craft's New Ice Cream Flavor is Unusual and Exclusive
Harmoniously Balanced Oil Jars
Harmoniously Balanced Oil Jars
The OLIA Olive Oil Packaging Combines Luxury and Well-Being
Undressed Oil Packaging
Undressed Oil Packaging
Creteleon Olive Oil Bottle Comes with a Sheath Perfect for Gifting
Bird Wine Decanters
Bird Wine Decanters
The Birdie Carafe Set by Boris Gives an Avian Flair to Your Beverage Pouring
Gold-Infused Oil Packaging
Gold-Infused Oil Packaging
Oh My Gold Olive Oil Branding Takes Inspiration from Gold Bars
Craft Beer Cruises
Craft Beer Cruises
Crystal Cruises' Craft Beer Travel Cruise Visits Micro and Nano Breweries
Boozy Tea Infuser Packaging
Boozy Tea Infuser Packaging
Alma Teas&Herbal; Infusions' Gin&Tonic; Tea is Neatly Packed in Kraft
Boozy Slushy Drinks
Boozy Slushy Drinks
These Phrosties are Exclusively Available to the Company's Instagram Followers
Beer Based Shampoos
Beer Based Shampoos
Bröö is a Beer Hair Wash That Won't Leave Strands Smelling Like a House Party
Dripped Olive Oil Branding
Dripped Olive Oil Branding
Notio Olive Oil is Proud of its Southern Greek Routes
Caricatured Beverage Branding
Caricatured Beverage Branding
'Moi, Je M'en Fou' Wine Has Casual Character for Young Consumers
Antique Ballooner Branding
Antique Ballooner Branding
Torello Special Edition Wine Packaging Has an Old Adventurous Spirit
Twisted Beverage Branding
Twisted Beverage Branding
Millesime Champagne Packaging Elegantly Expresses the Grape Blend Within
Illustratively Numbered Vinos
Illustratively Numbered Vinos
Ei8ht Wine Packaging Incorporates a Divinely Doodled Holiday Sleeve
Scientific Bottle Branding
Scientific Bottle Branding
Dr. Jekyll & Mr. Hyde Packaging Includes a Pair of Different Beverages
Debonair Beverage Branding
Debonair Beverage Branding
SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink
Perfect Match Pillowcases
Perfect Match Pillowcases
Let Your Partner Know You’re Meant to be with this Cute Pillowcase
Deceptive Color-Changing Lipsticks
Deceptive Color-Changing Lipsticks
This Green Lipstick Creates a Rosy Hue Based on pH Levels
Transformative Champagne Chillers
Transformative Champagne Chillers
'Fashionably Clicquot' Changes Shape to Keep Champagne Cold
Iconic Female Lipstick Sculptures
Iconic Female Lipstick Sculptures
May Sum's Cosmetic Art Sculptures Are Carved into Lipstick
Origami Beverage Branding
Origami Beverage Branding
Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
Rippling Droplet Bottles
Rippling Droplet Bottles
The Icon Hill Wine Packaging Embodies the Form of Dripping Liquid
Stripey Beverage Branding
Stripey Beverage Branding
Blue Fin Champagne Packaging Dons a Playful Nautical Skin
Neon Glowing Lipsticks
Neon Glowing Lipsticks
This Black Light Lipstick Will Help You Make an Entrance at Your Next Party
Intense Lipstick Palettes
Intense Lipstick Palettes
The New Stila Pout Paint Collection is Made to be Mixed and Matched
Bizarre Booze-Flavored Popcorn
Bizarre Booze-Flavored Popcorn
This Popcorn Tastes Like a Glass of Gin and Tonic
DIY Gin-Making Kits
DIY Gin-Making Kits
This Homemade Gin Kit Lets You Make Your Very Own Gin and Tonics
Highball Cocktail Cakes
Highball Cocktail Cakes
The 'How Sweet It Is' Gin and Tonic Dessert Infuses a Classic Drink
Rosemary Apple Cocktails
Rosemary Apple Cocktails
This Sangria Recipe Puts a Twist of Flavor on a Classic Summer Drink
Literal Fruit-Shaped Logos
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
Elaborately Patterned Pop Cans
Elaborately Patterned Pop Cans
Doublevee Packaging Visually Alludes to Stimulating Flavor
Facial Hair Styling Sticks
Facial Hair Styling Sticks
The Moustache Wax Comes in a Covert Travel-Friendly Chapstick Form
Fish Irony Commercials
Fish Irony Commercials
Bundaberg Red 'The Catfish' Spot Demonstrates How Life is Rough
Pastry-Inspired Booze
Pastry-Inspired Booze
Apple Pie Moonshine is a Sweet But Powerful Homemade Brew
Crude Alcohol Advertising
Crude Alcohol Advertising
This Bundaberg Five Campaign has an Edgy Sense of Humor
Musical Booze Branding
Musical Booze Branding
The Bundaberg Five Clear Character Spot Takes You on a Journey
Re-Creational Ad Campaigns
Re-Creational Ad Campaigns
The Bundaberg Watermark Campaign Helps a City Rebuild
Problem-Solving Booze
Problem-Solving Booze
The Bundaberg Rum Bundy Think Tank Campaign is Out to Save the World
play_circle_filled Rocker Chick Lip Colors
Rocker Chick Lip Colors
The Gwen Stefani L'Oreal Infalliable Le Rouge Ad is Dramatic
Precious Gem Cosmetics
Precious Gem Cosmetics
Guerlain's 'Le Rouge G' Lipstick Contains Real Rubies
The New Tequila?
The New Tequila?
Cachaça