Category
Lifestyle
Assisted Choices
Trend cluster
Category
Naturalistic
Attire
Despite a shift towards new materials, outerwear goes back to basics.
3.4
Trend score
Trend
What is the Naturalistic Attire trend?
Naturalistic Attire: Synthetic fibers are aplenty in the fashion world, but as consumers shift towards an eco lifestyle, the preference for more natural materials is seeing a rise in wool and down in outerwear. This shift towards naturalistic attire denotes consumer preference for eco methods in industries far beyond fashion.
Trend themes
Themes within the Naturalistic Attire trend
Three behaviours holding the trend together01
Eco-Friendly Fashion
As consumers become more environmentally conscious, the preference for natural materials like wool and down in fashion is rising.
02
Innovative Fabric Blends
Fashion designers are exploring different kinds of fabric blends such as linen, hemp, boiled wool, denim and Italian cotton to create multi-dimensional textiles for their collections.
03
High-performance Outerwear
Technological innovations have led to the creation of high-performance outerwear that is lightweight, water-resistant and filled with synthetic insulation combined with 800-fill goose down.
Industry implications
What the Naturalistic Attire trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry is seeing a rise in eco-friendly materials and innovative fabric blends which provide opportunities for startups to create sustainable fashion brands.
For
Outdoor Industry
The outdoor industry is developing high-performance outerwear that can withstand harsh weather conditions and provide thermal insulation to adventurers.
For
Textile Manufacturing Industry
The textile manufacturing industry is creating new blends of fabrics that offer unique properties to clothing manufacturers. This presents opportunities for startups to create novel textiles for various industries.
Trend signals
Trend signals for Naturalistic Attire
Trend score 3.4 out of 10, from popularity 43%, activity 50%, freshness 8%.
Popularity43%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Naturalistic Attire trend
6 featured examples from Oct 13 to Nov 19, 2014CategoryFashion
Winterized Formal Wear
Thom Browne Fall/Winter 2014 Outerwear is Cozy and Office-Ready
Fashion industry players can use the Thom Browne Fall/Winter 2014 Outerwear collection as inspiration for developing new lines that merge classic tailoring with more practical fea…
CategoryLifestyle
Wool Shell Outerwear
The Westcomb Skeena Wool Hoody is Velour-Lined and Light-Weight
Opportunity for outdoor apparel brands to incorporate lightweight wool materials and velour linings in their products.
CategoryLifestyle
Protective Down Jackets
The Mojave Warm Down Jacket Boasts a Unique Water-Repellent Fill
Outdoor apparel brands can incorporate water-repellent, antimicrobial materials to cater to adventure enthusiasts looking for practical and protective gear.
CategoryFashion
Frosty Fleece Editorials
Model Emily Baker Poses in Parkas for the Newest Vogue Netherlands Issue
The fashion industry can leverage these trends to offer customers more innovative, ethical, and sustainable winter wear options.
CategoryFashion
Insulated Performance Jackets
This Hooded Down Jacket by Columbia Offers Warmth and Style
Opportunity for disruptive innovation: Incorporate advanced insulation technologies, materials, and waterproofing techniques into outdoor apparel to provide superior performance a…
CategoryFashion
Naturally Blended Menswear
This Delikatessen Collection Features Unique Fabric Blends
The fashion industry can explore art-inspired menswear and embrace natural fabric blending to create unique and individualistic clothing.
