Pop Culture Prevention

Bridging the disconnect, cultural elements are added to safe sex awareness

Implications - Addressing the prevalence of sexual engagement among young people, prophylactic brands are using pop culture elements as a means to target this demographic head-on. Using rappers and cult movie characters to add familiarity to a traditionally unsavory topic, brands are seeking to make the conversation around safe sex much more comfortable, particularly among younger generations.
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
173,204 Total Clicks
Dec 12 - Nov 14
Average
LifestyleHealthYouthLife-Stages
Featured Examples
Humorous Pop Culture Condoms - These Condom Wrappers Will Definitely Put a Smile on Your Face
SCORE 4.9
Average 5,710 Clicks Pub: Jun 29, 13
Humorous Pop Culture Condoms
These Condom Wrappers Will Definitely Put a Smile on Your Face
These conceptualized pop culture condom wrappers will definitely put a smile on your face before doing the deed. Condoms are probably one of the most important creations invented. Charles Goodyear&#... [More]
Cool Contraceptive Branding - I'm Siberian Condoms Uses Temperature to Temp its Northern Consumers
SCORE 5
Average 5,519 Clicks Pub: Feb 27, 14
Cool Contraceptive Branding
I'm Siberian Condoms Uses Temperature to Temp its Northern Consumers
You often need more than a product and its plain presence to entice consumers, and this was taken seriously with I’m Siberian Condoms packaging. Given that many people do not see a great... [More]
World Cup Condoms - Karex Released Condoms in Homage to Brazil Hosting the World Cup
SCORE 2.7
Mild 2,137 Clicks Pub: Jun 18, 14
World Cup Condoms
Karex Released Condoms in Homage to Brazil Hosting the World Cup
Many companies are releasing special-edition products in honor of the 2014 FIFA World Cup in Brazil, but the most peculiar product release is the World Cup Condoms from Karex. Karex’s ‘... [More]
Prophylactic-Praising Rap Remixes - Rapper Cassidy Inks Condom Deal After Releasing Condom Style
SCORE 0.8
Untested 770 Clicks Pub: Dec 19, 12
Prophylactic-Praising Rap Remixes
Rapper Cassidy Inks Condom Deal After Releasing Condom Style
Philadelphia rapper Cassidy is laughing all the way to a seven-figure endorsement deal after releasing ‘Condom Style.’ Another in a long line of Gangnam Style parodies, this particular... [More]
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