Category
Tech
Automated Upkeep
Trend cluster
Category
Tech-Enhanced
Outerwear
As consumers crave advanced features, outerwear receives a hi-tech update.
3.7
Trend score
Trend
What is the Tech-Enhanced Outerwear trend?
Tech-Enhanced Outerwear: Consumers are constantly on the hunt for the next big innovation, which has pushed tech-focused outerwear to the forefront of the industry. The incorporation of futuristic elements appeals to consumer curiosity and a desire for innovation while continuing to deliver functionality.
Trend themes
Themes within the Tech-Enhanced Outerwear trend
Three behaviours holding the trend together01
Incorporation of Futuristic Elements in Outerwear
Consumers' desire for innovation has driven the incorporation of futuristic elements in outerwear that appeals to their curiosity and provides functionality.
02
Technology-Enhanced Performance Apparel
Performance apparel is now enhanced with technology to deliver three crucial benefits: lightweight, breathability, and durability in a sleek minimalist package.
03
Technologically-Advanced Winter Parkas and Jackets
Winter parkas and jackets leverage high-tech features such as thermal-reflective technology and waterproof seals for added convenience, warmth and durability.
Industry implications
What the Tech-Enhanced Outerwear trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry can incorporate technology into their designs to improve the functionality and appeal of clothing garments.
For
Sportswear Industry
The sportswear industry can introduce cutting-edge technology into their apparel designs to improve the performance of their products and provide greater value to consumers.
For
Outdoor and Winter Gear Industry
The outdoor and winter gear industry can leverage high-tech features to produce parkas and jackets that provide enhanced convenience, warmth and durability to consumers who demand quality and comfort in harsh weather environments.
Trend signals
Trend signals for Tech-Enhanced Outerwear
Trend score 3.7 out of 10, from popularity 47%, activity 56%, freshness 8%.
Popularity47%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Tech-Enhanced Outerwear trend
4 featured examples from Apr 29 to Nov 19, 2014CategoryLifestyle
High-Tech Sports Apparel
The Nike Tech Pack Collection is Engineered for Maximum Performance
Disruptive innovation opportunity: Incorporate Hyperfuse technology into the production process to create high-performance sports apparel with lightweight, breathable, and durable…
CategoryLifestyle
Tech-Laden Fitness Gear
The ISAORA #TRAINBETTER Collection Boasts Stylish Designs
The tech-laden fitness gear trend presents an opportunity for disruptive innovation in the smart textiles industry, where fabrics are infused with computational and sensory capabi…
CategoryFashion
High-Tech Winter Parkas
The Spectra City Parka is Designed For Women
Disruptive innovation opportunities in the outdoor apparel industry to create technologically advanced winter parkas with superior performance and style.
CategoryFashion
Technologically Advanced Jackets
The Girls' Bugaboo Interchange Jacket is Three Jackets In One
The outdoor apparel industry can benefit from incorporating body heat reflective technology and zip-in interchange systems in their product offerings.
