Creating a distinct regional reference, exotic ingredients are added to spirits
Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life.
Trend Themes
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Regional Pride Marketing — Marketing based on cultural and locally-sourced ingredients to create a unique, authentic and health-conscious drinking experience.
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Exotic Ingredient Inclusion — Including exotic and nutritious ingredients in alcoholic beverages to attract adventurous and health-conscious drinkers.
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International Inspiration — Taking inspiration from international ingredients and cultures to create exciting and unique drinking experiences.
Industry Implications
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Beverage Manufacturing — Companies can use locally-sourced and exotic ingredients for new, unique and healthy alcoholic beverages.
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Hospitality — Hotels and bars can offer unique and authentic local alcoholic beverages to attract adventurous and health-conscious clientele.
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International Trade — Exporting internationally-sourced ingredients to create unique alcoholic beverages, and to take inspiration from internationally sourced ingredients for creation of new drinks.
