Spicy Thai Cocktails

Erin Hayes' Cocktail Challenge Takes Inspiration from Tom Yum Soup

As part of a cocktail challenge, bartender Erin Hayes of Perennial Virant was tasked with creating a drink that made use of fish sauce. Although distilled fermented fish is pretty tasty in Thai food, drinking it hardly sounds appealing. However, this popular Asian condiment was fused with a variety of other complex flavors including citrus to maximize umami and minimize that strong fishy taste.

Inspired by a traditional Thai tom yum curry, this drink starts with a fish sauce that's been aged in bourbon barrels, combined with two types of virgin sugarcane rum, lime juice, lemongrass simple syrup and a mix of coconut and curry. To make this unconventional Thai-inspired cocktail, it's as simple as piling all of the ingredients into a shaker and combining well. To top it all off, Hayes suggests garnishing with a Thai basil leaf.

Umami Cocktails
Incorporating savory flavors like fish sauce into cocktails to enhance the umami taste.
Asian Fusion Mixology
Blending traditional Asian flavors and ingredients with modern mixology techniques to create unique and innovative cocktails.
Experimental Cocktail Ingredients
Using unconventional ingredients such as fish sauce to push the boundaries of flavor profiles in cocktails.

Industries Being Reshaped

Cocktail and Mixology
Opportunity for bartenders and mixologists to experiment with new ingredients and flavors to create exciting and differentiated cocktail experiences.
Food and Beverage
A trend in incorporating popular Asian condiments and flavors into beverages, offering new taste experiences for consumers.
Hospitality
Restaurants and bars can explore innovative cocktail offerings inspired by international cuisines to attract adventurous customers seeking unique experiences.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 55%
Freshness 8%

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