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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,075 more

Multi-Functional Utility

The desire for multi-functional goods extends to the outerwear market

Implications - As consumer lifestyles demand more versatile products, brands are responding with clothing and gear that reacts to specific activities or climates. The urban consumer is specifically targeted as busy lifestyles lead them to require products that offer durability as well as versatility.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
359,688 Total Clicks
Date Range:
Oct 14 — Nov 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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