Category
Fashion
Scaled Restraint
Trend cluster
Category
Multi-Functional
Utility
The desire for multi-functional goods extends to the outerwear market.
4.1
Trend score
Trend
What is the Multi-Functional Utility trend?
Multi-Functional Utility: As consumer lifestyles demand more versatile products, brands are responding with clothing and gear that reacts to specific activities or climates. The urban consumer is specifically targeted as busy lifestyles lead them to require products that offer durability as well as versatility.
Trend themes
Themes within the Multi-Functional Utility trend
Three behaviours holding the trend together01
Multi-functional Clothing and Gear
As consumers demand more versatile products, there is an opportunity to create clothing and gear that reacts to specific activities or climates.
02
Temperature-Regulating Products
Products such as sweatpants, slippers and footwear that regulate body temperature and keep people comfortable in different temperatures and climates are in high demand.
03
High-Tech Winter Clothing
High-tech parkas and winter workout gear that offer protection from the winter elements while still being flexible enough for dynamic movements necessary when exercising outdoors is a growing trend.
Industry implications
What the Multi-Functional Utility trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
The fashion and apparel industry has an opportunity to create multi-functional, temperature-regulating clothing and gear that can be worn in different climates and for various activities.
For
Sportswear and Performance Apparel
Athletic and performance brands can tap into the demand for temperature-regulating and high-tech winter clothing that keeps athletes warm and comfortable while allowing them to move freely.
For
Outdoor and Adventure Gear
The outdoor and adventure gear industry can create products like temperature-regulating and high-tech parkas that offer high-performance and durability to adventurers and explorers.
Trend signals
Trend signals for Multi-Functional Utility
Trend score 4.1 out of 10, from popularity 63%, activity 50%, freshness 8%.
Popularity63%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Multi-Functional Utility trend
5 featured examples from Oct 14 to Nov 19, 2014CategoryFashion
Winter Workout Gear
The Nike Pro Hyperwarm Collection Ensures People Stay Fit in Cold Weather
Promising prospects exist for sportswear manufacturers to produce advanced winter workout gear with features that enhance performance and comfort.
CategoryFashion
Heat-Regulating Footwear
GoodFoot Optimal Slippers Ensure You Aren't Too Hot or Too Cold
Disruptive innovation opportunities in developing heat-regulating footwear for different seasons.
CategoryLifestyle
Odor-Repelling Sweatpants
The All Season Sweats Regulate Body Temperature and Kill Odors
This product belongs within the sportswear industry, however the technology can be utilized across other industries such as travel, healthcare and first responders.
CategoryFashion
High-Tech Winter Parkas
The Spectra City Parka is Designed For Women
Disruptive innovation opportunities in the outdoor apparel industry to create technologically advanced winter parkas with superior performance and style.
CategoryFashion
Breathable Summer Sneakers
The Nike Breathe Collection Comprises Lightweight, Breathable Shoes
Disruptive innovation opportunity: Create a new category of athletic footwear specifically tailored for hot weather conditions, emphasizing breathability, lightweight, and heat re…
