Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crass
Prevention
The conversation around safe sex goes tongue-in-cheek to get youth involved.
3.9
Trend score
Trend
What is the Crass Prevention trend?
Crass Prevention: The clever use of crass or tongue-in-cheek humor often appeals to the young consumer, which is an aspect that's being adopted in the conversation around safe sex. As brands aim to educate as well as entertain, the use of humor in otherwise serious instances creates a more relaxed atmosphere more likely to be engaged with by young consumers.
Trend themes
Themes within the Crass Prevention trend
Three behaviours holding the trend together01
Humor in Safe Sex
The use of crass or humorous conversation around safe sex appeals to young consumers.
02
Consent Promotion
Condom companies are collaborating with non-profits to promote consensual sex through their packaging.
03
Environmental Awareness
Manufacturers of condoms and contraceptives are partnering with environmental organizations to highlight the impact of human overpopulation on endangered species.
Industry implications
What the Crass Prevention trend means for industry
Where the trend changes the playbookFor
Sexual Wellness
By incorporating humor in their packaging, condom manufacturers can appeal to younger demographics.
For
Non-Profit Organizations
Condom manufacturers can partner with non-profits to promote positive social change.
For
Environmental Conservation
Manufacturers of condoms and contraceptives can partner with environmental organizations to bring greater awareness to environmental issues.
Trend signals
Trend signals for Crass Prevention
Trend score 3.9 out of 10, from popularity 61%, activity 48%, freshness 8%.
Popularity61%
Activity48%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Crass Prevention trend
5 featured examples from Feb 27 to Aug 28, 2014CategoryLifestyle
Cool Contraceptive Branding
I'm Siberian Condoms Uses Temperature to Temp its Northern Consumers
Opportunity for companies to disrupt the market by reimagining the branding and packaging of contraceptive products.
CategorySocial Good
Consent-Promoting Condoms
The Boldly Packaged 'Consent Condoms' Promote Consensual Sex
The contraceptive industry can explore incorporating bold packaging and messaging to promote consent and social causes.
CategoryArt & Design
Endangered Species Condoms
The Center for Biological Diversity Condoms Promote Saving Animals
The endangered species condom initiative presents an opportunity for environmental organizations to raise awareness and engage the public in conservation efforts.
CategoryNaughty
Geeky Pop Culture Protection
Kode Abdo Creates Humorously Geeky Pop Culture-Inspired Condoms
The sexual wellness industry can leverage this trend by developing creative and unconventional condom packaging designs that cater to niche markets.
CategoryPop Culture
Decisive Lewd Commentary Guides
Playboy's Should You Catcall Her Flowchart Promotes Consent
Incorporating humor and engaging content into publications can attract and retain a wider audience, while also addressing important societal issues.
