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Crass Prevention

The conversation around safe sex goes tongue-in-cheek to get youth involved

Implications - The clever use of crass or tongue-in-cheek humor often appeals to the young consumer, which is an aspect that's being adopted in the conversation around safe sex. As brands aim to educate as well as entertain, the use of humor in otherwise serious instances creates a more relaxed atmosphere more likely to be engaged with by young consumers.
Trend Themes
1. Humor in Safe Sex - The use of crass or humorous conversation around safe sex appeals to young consumers.
2. Consent Promotion - Condom companies are collaborating with non-profits to promote consensual sex through their packaging.
3. Environmental Awareness - Manufacturers of condoms and contraceptives are partnering with environmental organizations to highlight the impact of human overpopulation on endangered species.
Industry Implications
1. Sexual Wellness - By incorporating humor in their packaging, condom manufacturers can appeal to younger demographics.
2. Non-profit Organizations - Condom manufacturers can partner with non-profits to promote positive social change.
3. Environmental Conservation - Manufacturers of condoms and contraceptives can partner with environmental organizations to bring greater awareness to environmental issues.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 38 Examples:
204,838 Total Clicks
Date Range:
Aug 13 — Nov 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Pun-Filled Protection Packaging
Pun-Filled Protection Packaging
These Funny Condom Wrappers are Designed to be Memorable
Protecting yourself during any sexual encounter is a serious subject, however these funny condom wrappers are designed to be a humorous take on the topic. Made by Say It With A Condom, these are a... MORE
Cool Contraceptive Branding
Cool Contraceptive Branding
I'm Siberian Condoms Uses Temperature to Temp its Northern Consumers
You often need more than a product and its plain presence to entice consumers, and this was taken seriously with I’m Siberian Condoms packaging. Given that many people do not see a great... MORE
Consent-Promoting Condoms
Consent-Promoting Condoms
The Boldly Packaged 'Consent Condoms' Promote Consensual Sex
‘Say It With A Condom,’ a popular condom company that is known for its packages that feature bold and witty sayings, released a new line called ‘Consent Condoms.’ The condoms... MORE
Endangered Species Condoms
Endangered Species Condoms
The Center for Biological Diversity Condoms Promote Saving Animals
The Center for Biological Diversity decided to give away 40,000 endangered species condoms in honor of World Population Day. The condoms are covered in witty savings and cartoon drawings of well-... MORE
Geeky Pop Culture Protection
Geeky Pop Culture Protection
Kode Abdo Creates Humorously Geeky Pop Culture-Inspired Condoms
Kode Abdo of BossLogic Inc brings a creative and humorous approach to these geeky pop culture condoms. Based in Melbourne, Australia, this self-made artist brought his funkily creative mind to... MORE
Decisive Lewd Commentary Guides
Decisive Lewd Commentary Guides
Playboy's Should You Catcall Her Flowchart Promotes Consent
This tongue in cheek flow chart helps you answer the question ‘Should you catcall her?’ Designed and written by Shea Strauss of Playboy, this infographic takes a serious topic (sexual... MORE

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