United Nations Women have put together a powerful PSA following the daily instances of sexual harassment experienced by Egyptian women. The video, shot from the perspective of these women, depicts scenes in of leering men getting too close for comfort. The sexual harassment issue has been brought to the forefront of the international arena considering the horrifying accounts of assault reported from the Tahrir Square protests. Over 90% of women report groping and other forms of sexual harassment, often accompanied by victim blaming.
The PSA attempts to address this unfortunate trend of victim-blaming, stating, “Every day she faces humiliation, anger, she lives in fear, and she experiences violence… put yourself in her shoes, instead of finding ways to blame her.”
Of course, this is not a problem limited to the experience of Egyptian women. Women all over the world, of all ages and varying circumstance, also experience sexual violence and harassment.
Why This Trend Is Growing
- Global Sexual Harassment
- There is a growing trend in raising awareness about sexual harassment against women on a global scale.
- Victim Blaming
- The prevalence of victim blaming in cases of sexual harassment is a concerning trend that needs to be addressed.
- Perspective-driven Psas
- Using the perspective of victims in PSAs is an emerging trend to create empathy and understanding.
Industries Being Reshaped
- Social Activism
- The issue of sexual harassment provides opportunities for social activists to create meaningful change and advocate for victims.
- Media and Entertainment
- The use of perspective-driven PSAs opens up opportunities for the media and entertainment industry to produce impactful content to raise awareness about sexual harassment.
- Technology
- Technology can play a role in combating sexual harassment by providing platforms for victims to share their experiences and seek support.
