Customizing online expression, users blog about specific daily routines
Implications - Moving beyond the allure of travel and adventure, bloggers are documenting more mundane, everyday elements for mass appeal. Photographing traditionally lackluster features like shoes and mall mannequins, online users are able to express their unique style and humor in a more nuanced manner. Such down-to-earth tactics reflects a shift toward more personal, yet easygoing sources of digital expression.
Trend Themes
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Personalized Blogging — Blogging has evolved from mass appeal to documenting mundane, everyday elements for personal expression.
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Outfit-matching Photoblogs — Photoblogs that showcase humor, matching, and outfit coordination by capturing photos of people dressed like dummies or mannequins.
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Ground-view Photoblogs — Photoblogs that encourage people to take a fresh perspective by looking down and showcasing artsy flooring or footwear.
Industry Implications
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Social Media — Platforms like Instagram and Tumblr have created a space for personalized blogging and photoblogs.
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Fashion Retail and Marketing — Blogs and photoblogs have changed the way people perceive and consume fashion, influencing marketing strategies.
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Photography and Design — Changing perspectives and details like flooring and objects have led to innovative photo series and new visual themes.
5 Featured, 42 Examples:
268,362 Total Clicks
Date Range:
Apr 13 — Jan 15
Trending:
Warm
Consumer Insight Topics:
