Category
Fashion
Scaled Restraint
Trend cluster
Category
Conventional
Blogging
Customizing online expression, users blog about specific daily routines.
4.9
Trend score
Trend
What is the Conventional Blogging trend?
Conventional Blogging: Moving beyond the allure of travel and adventure, bloggers are documenting more mundane, everyday elements for mass appeal. Photographing traditionally lackluster features like shoes and mall mannequins, online users are able to express their unique style and humor in a more nuanced manner. Such down-to-earth tactics reflects a shift toward more personal, yet easygoing sources of digital expression.
Trend themes
Themes within the Conventional Blogging trend
Three behaviours holding the trend together01
Personalized Blogging
Blogging has evolved from mass appeal to documenting mundane, everyday elements for personal expression.
02
Outfit-Matching Photoblogs
Photoblogs that showcase humor, matching, and outfit coordination by capturing photos of people dressed like dummies or mannequins.
03
Ground-View Photoblogs
Photoblogs that encourage people to take a fresh perspective by looking down and showcasing artsy flooring or footwear.
Industry implications
What the Conventional Blogging trend means for industry
Where the trend changes the playbookFor
Social Media
Platforms like Instagram and Tumblr have created a space for personalized blogging and photoblogs.
For
Fashion Retail and Marketing
Blogs and photoblogs have changed the way people perceive and consume fashion, influencing marketing strategies.
For
Photography and Design
Changing perspectives and details like flooring and objects have led to innovative photo series and new visual themes.
Trend signals
Trend signals for Conventional Blogging
Trend score 4.9 out of 10, from popularity 73%, activity 67%, freshness 8%.
Popularity73%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Conventional Blogging trend
5 featured examples from Apr 27, 2013 to Jan 15, 2015CategoryPop Culture
Mannequin Outfit-Matching Blogs
Steve Venegas Captures Himself in the Same Outfit as Mannequins
The fashion retail industry can leverage outfit-matching blogs to inspire customers, promote specific outfits, and drive sales.
CategoryArt & Design
Artsy Flooring Photoblogs
The 'I Have This Thing With Floors' Instagram Inspires to Look Down
The industry of designing and creating aesthetically pleasing and functional spaces, which can leverage floor photography for inspiration.
CategoryArt & Design
Nail Inspiration Blogs
Christina Rinaldi's Prima Creative Tumblr Features Funky Designs
Beauty salons can capitalize on the growing popularity of nail art by offering more unique and intricate designs.
CategoryFashion
Napping Photo Series
Jessica Shyba Captures Her Children and Dog in Adorable Repose
Opportunity to produce and distribute a visually appealing photo book series.
CategoryFashion
Aerial Shoe Photoblogs
View from the Topp is an Instagram Account that Focuses on Footwear
Disruptive innovation opportunities in integrating technology, such as 3D printing, into footwear manufacturing processes.
