What is the trend of instant donation apps?

There is an opportunity to create donation apps that make the process of giving as simple as pressing a button.

What is the trend of social giving apps?

Social giving apps that allow for challenges and pledges could create a sense of community engagement and support.

What is the trend of micro-donation apps?

Micro-donation apps that encourage users to give small amounts every day, like the One Today Android App, could lead to sustained support for nonprofits.

What are the implications for the nonprofit organizations industry?

Nonprofit organizations can use these apps to simplify the donation process and increase engagement and support from their donors.

What are the implications for the technology industry?

The technology industry has an opportunity to create more user-friendly and socially engaging donation apps.

What are the implications for the financial services industry?

Financial services can partner with donation apps to offer easy and secure payment options, like Google Wallet.

Mindlessly Easy Donation Apps : One Today Android App

Mindlessly Easy Donation Apps

Charitable App-Focused Initiatives Image 1

One Today Android App Lets People to Give with a Push of a Button

Meghan Young — May 8, 2013 — Social Good

References: google & fastcoexist

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The One Today Android App makes donating to a good cause much more easier. Although smartphones and tablets have already simplified the process of charitable donations, now it will be as simple as pressing a button. Likened to an 'educational tool' by Fast Co. Design, the app will allow people to hit a 'donate' button every day to give to a new nonprofit much-needed financial support.

Each push of the One Today Android App donate button will give $1. The app makes giving more social as well. It allows users to challenge friends to match or exceed their own contributions. These pledges are then tallied up and sent as a request to be paid via the donor's previously set-up Google Wallet.

Trend Themes

Instant Donation Apps — There is an opportunity to create donation apps that make the process of giving as simple as pressing a button.
Social Giving Apps — Social giving apps that allow for challenges and pledges could create a sense of community engagement and support.
Micro-donation Apps — Micro-donation apps that encourage users to give small amounts every day, like the One Today Android App, could lead to sustained support for nonprofits.

Industry Implications

Nonprofit Organizations — Nonprofit organizations can use these apps to simplify the donation process and increase engagement and support from their donors.
Technology — The technology industry has an opportunity to create more user-friendly and socially engaging donation apps.
Financial Services — Financial services can partner with donation apps to offer easy and secure payment options, like Google Wallet.

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