The One Today Android App makes donating to a good cause much more easier. Although smartphones and tablets have already simplified the process of charitable donations, now it will be as simple as pressing a button. Likened to an 'educational tool' by Fast Co. Design, the app will allow people to hit a 'donate' button every day to give to a new nonprofit much-needed financial support.
Each push of the One Today Android App donate button will give $1. The app makes giving more social as well. It allows users to challenge friends to match or exceed their own contributions. These pledges are then tallied up and sent as a request to be paid via the donor's previously set-up Google Wallet.
Key Themes Behind This Trend
- Instant Donation Apps
- There is an opportunity to create donation apps that make the process of giving as simple as pressing a button.
- Social Giving Apps
- Social giving apps that allow for challenges and pledges could create a sense of community engagement and support.
- Micro-donation Apps
- Micro-donation apps that encourage users to give small amounts every day, like the One Today Android App, could lead to sustained support for nonprofits.
Where This Applies
- Nonprofit Organizations
- Nonprofit organizations can use these apps to simplify the donation process and increase engagement and support from their donors.
- Technology
- The technology industry has an opportunity to create more user-friendly and socially engaging donation apps.
- Financial Services
- Financial services can partner with donation apps to offer easy and secure payment options, like Google Wallet.
