Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Sustainable
Scent
A need for sustainability has air fresheners adopting eco-friendly elements.
5.0
Trend score
Trend
What is the Sustainable Scent trend?
Sustainable Scent: Combating growing fears over harmful chemicals and health hazards, products like air fresheners are responding with items that take health and sustainability into consideration. Providing natural scents and environmentally friendly packaging, brands are offering a way to enjoy familiar scents, both at home and on-the-go, in a more organic and conscious manner. This ties into the overall desire for a more health-conscious lifestyle in all aspects.
Trend themes
Themes within the Sustainable Scent trend
Three behaviours holding the trend together01
Eco-Friendly Packaging
Brands are using environmentally friendly packaging to offer a more organic and conscious way to enjoy familiar scents.
02
Non-Toxic Formulas
Products like air fresheners are responding with items that take health and sustainability into consideration by providing natural scents and non-toxic formulas.
03
Organic Bath Products
Consumers are growing more conscious of organic cosmetics, leading to a rise in demand for all-natural and artisanal bath products.
Industry implications
What the Sustainable Scent trend means for industry
Where the trend changes the playbookFor
Packaging Industry
The demand for eco-friendly packaging solutions is increasing as consumers become more environmentally conscious.
For
Cosmetics Industry
Non-toxic and organic formulas are becoming more popular, providing opportunities for brands to tap into the health and sustainability trends.
For
Home Goods Industry
The rise in demand for eco-friendly and natural products is leading to opportunities for brands to offer products like air fresheners and purifiers that provide a more conscious and sustainable way to keep homes smelling fresh.
Trend signals
Trend signals for Sustainable Scent
Trend score 5.0 out of 10, from popularity 78%, activity 65%, freshness 8%.
Popularity78%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sustainable Scent trend
4 featured examples from May 17, 2014 to Apr 14, 2015CategoryEco
Eco Air Cleaners
The Method Air Freshener Bottles Introduces a Cleaner Way to Spray
The home cleaning products industry could benefit from introducing non-toxic air fresheners to their product line as consumers become more aware of the impact of traditional clean…
CategoryEco
Smog Absorbing Air Purifiers
The EVE Ionizer is a Portable Purifier for Any Location
Opportunity for home appliance companies to expand their line of air purifiers to include more portable and handheld options.
CategoryEco
Glass Fragrance Testers
Dior's Fragrance Samplers Do Away with Wasteful Paper Strips
Introducing glass fragrance testers as a disruptive innovation to elevate the in-store perfume sampling experience.
CategoryEco
Organic Bath Salts
Etsy's Ravenscourt Apothecary Shop Boasts Naturally Scented Products
Opportunity for beauty and skincare companies to expand their product lines with organic bath salts and other natural cosmetics.
