Adjustments are added to traditional prophylactics to heighten use
Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable.
Trend Themes
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Fun & Functional Contraceptives — Brands are innovating condoms to reinvent positive attitudes towards safe sex, leading to opportunities for brands to develop unconventional contraceptives.
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Safe-sex Pleasure Enhancement — Hydrogel condoms suggest that safe-sex can be pleasurable, calling for more innovative developments on sexual health, pleasure, and protection.
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Special-edition Condoms — Companies are releasing special-edition products worldwide to celebrate global events such as the World Cup, giving brands the opportunity to create unique branded packaging and flavors.
Industry Implications
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Sexual Health — Brands can innovate in various aspects of the sexual health industry, from developing alternative contraceptives to promoting safe-sex culture.
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Global Events & Celebrations — Global events like the World Cup or other international holidays call on brands to develop special edition products to commemorate them.
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Medicine & Chemicals — Contraceptive innovation, like the VivaGel Condom, allow for the use of anti-microbial drugs that can kill sexually transmitted diseases, creating opportunities for medical industries to develop more preventative treatments.
