Category
Lifestyle
Assisted Choices
Trend cluster
Category
Unconventional
Contraceptive
Adjustments are added to traditional prophylactics to heighten use.
3.1
Trend score
Trend
What is the Unconventional Contraceptive trend?
Unconventional Contraceptive: Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable.
Trend themes
Themes within the Unconventional Contraceptive trend
Three behaviours holding the trend together01
Fun & Functional Contraceptives
Brands are innovating condoms to reinvent positive attitudes towards safe sex, leading to opportunities for brands to develop unconventional contraceptives.
02
Safe-Sex Pleasure Enhancement
Hydrogel condoms suggest that safe-sex can be pleasurable, calling for more innovative developments on sexual health, pleasure, and protection.
03
Special-Edition Condoms
Companies are releasing special-edition products worldwide to celebrate global events such as the World Cup, giving brands the opportunity to create unique branded packaging and flavors.
Industry implications
What the Unconventional Contraceptive trend means for industry
Where the trend changes the playbookFor
Sexual Health
Brands can innovate in various aspects of the sexual health industry, from developing alternative contraceptives to promoting safe-sex culture.
For
Global Events & Celebrations
Global events like the World Cup or other international holidays call on brands to develop special edition products to commemorate them.
For
Medicine & Chemicals
Contraceptive innovation, like the VivaGel Condom, allow for the use of anti-microbial drugs that can kill sexually transmitted diseases, creating opportunities for medical industries to develop more preventative treatments.
Trend signals
Trend signals for Unconventional Contraceptive
Trend score 3.1 out of 10, from popularity 46%, activity 38%, freshness 8%.
Popularity46%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Unconventional Contraceptive trend
4 featured examples from Mar 31, 2013 to Jul 25, 2014CategoryUnique
Bacon-Flavored Condoms
J&D's Infused Bacon Condoms Puts a New Meaning to Bringing Home the Bacon
Incorporating bacon flavors and infusions into a wider range of food and beverage products to satisfy the growing demand for unique and unconventional taste experiences.
CategoryLifestyle
Disease-Eliminating Condoms
The Revolutionary VivaGel Condoms are Designed to Kill HIV
The innovation of the VivaGel condom presents new opportunities for contraceptive manufacturing companies to collaborate with pharmaceuticals and integrate microbicide technologie…
CategoryLifestyle
World Cup Condoms
Karex Released Condoms in Homage to Brazil Hosting the World Cup
Disruptive innovation opportunities to create specialty condoms that cater to specific regions or events.
CategoryTech
Human Skin-Like Contraceptives
The Hydrogel Condom is the Next Generation in Pleasure & Protection
The hydrogel condom has the potential to disrupt the contraception industry by providing a safer and more pleasurable alternative to traditional latex condoms.
