Category
Marketing
Fan Immersion
Trend cluster
Category
Check-In
Campaigns
Brands engage customers by rewarding them for check-ins.
3.0
Trend score
Trend
What is the Check-In Campaigns trend?
Check-In Campaigns: Location-based marketing is on the rise as more and more brands realize the potential for check-in-based campaigns. Offering rewards in return for check-ins, brands can effectively build brand loyalty and create a fun, interactive experience that engages the customer on a whole new level. Plus, with more consumers becoming comfortable with checking in wherever they go (regardless of whether there are rewards or not), check-in campaigns seem to be a natural progression in the world of social media marketing.
Trend themes
Themes within the Check-In Campaigns trend
Three behaviours holding the trend together01
Location-based Marketing
More brands are realizing the potential in location-based marketing by offering rewards for check-ins, creating an interactive experience that promotes brand loyalty.
02
Social Media Loyalty Programs
Loyalty programs incentivize customers to engage with brands on social media platforms, earning rewards for check-ins and other social media activities.
03
Interactive Advertising Campaigns
Innovative and humorous advertising campaigns that engage customers through social media and location-based marketing initiatives can increase brand awareness and foster customer loyalty.
Industry implications
What the Check-In Campaigns trend means for industry
Where the trend changes the playbookFor
Hospitality
Hotel chains and other hospitality businesses are incorporating social media and location-based marketing strategies to incentivize customer loyalty and drive engagement.
For
Retail
Retail businesses are partnering with social media platforms to launch rewards-based marketing initiatives that incentivize customer check-ins and other social media engagement.
For
Entertainment
Entertainment businesses, such as television networks and airlines, are developing loyalty programs that incentivize customers to engage with their products via social media check-ins and sharing.
Trend signals
Trend signals for Check-In Campaigns
Trend score 3.0 out of 10, from popularity 51%, activity 30%, freshness 8%.
Popularity51%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Check-In Campaigns trend
6 featured examples from May 14, 2011 to Jan 25, 2012CategoryTech
Couch Potato Loyalty Programs
Viggle Rewards You for 'Checking in' to TV Shows
Brands can leverage Viggle's rewards program to advertise their products and services to a dedicated TV-watching audience.
CategoryWorld
Interactive Airline Initiatives
Air China Facebook Check-In Campaign Entices New Customers
The airline industry can explore interactive campaigns that utilize social media and partnerships to expand their customer base and promote destination awareness.
CategoryLifestyle
Social Bromance Campaigns
Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates
Beverage brands can leverage social media platforms and create campaigns that promote their products through friendship-based marketing, similar to Pepsi Max's 'Top Mates' challen…
CategoryWorld
Social Media Loyalty Programs
The Starwood Hotels Foursquare Partnerships Help You Earn Points
Implementing social media loyalty programs to attract and retain customers.
CategoryMarketing
Generous Prize Dispensers
The Nokia Foursquare Gifting Machine Rewards You for Using Social Media
Retailers can use gamification and crowdsourcing to drive in-store and online engagement, while offering rewards through social media to give customers an incentive to shop with t…
CategoryAutos
Runaway Bride Ads
The TAM Airlines Check-In Campaign Shows the Importance of Smooth Departures
Improving the check-in process in the airline industry to provide a better customer experience and increase operational efficiency.
