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Check-In Campaigns

Brands engage customers by rewarding them for check-ins

Implications - Location-based marketing is on the rise as more and more brands realize the potential for check-in-based campaigns. Offering rewards in return for check-ins, brands can effectively build brand loyalty and create a fun, interactive experience that engages the customer on a whole new level. Plus, with more consumers becoming comfortable with checking in wherever they go (regardless of whether there are rewards or not), check-in campaigns seem to be a natural progression in the world of social media marketing.

SCORE 3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 51 Examples: 419,574 Total Clicks

Date Range: May 11 - Jan 12

Trending: Mild

Consumer Insight Topics: World Marketing Travel Top Lists Interactive Social Media

Featured Examples

SCORE 3.6

Mild 2,772 Clicks Pub: Jan 24, 12

Couch Potato Loyalty Programs

Viggle Rewards You for 'Checking in' to TV Shows

The latest in rewards-based marketing, Viggle is a loyalty program that rewards TV viewers for sharing what they're watching with their social networks. You just have to “check in” to any show on more… [More]

Interactive Airline Initiatives - Air China Facebook Check-In Campaign Entices New Customers

SCORE 3.4

Mild 840 Clicks Pub: Jan 25, 12

Interactive Airline Initiatives

Air China Facebook Check-In Campaign Entices New Customers

Brands looking for new ways to engage their customers might want to take a cue from the Air China Facebook check-in campaign, which used social media and partnerships with local establishments to create… [More]

Social Bromance Campaigns - Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates

SCORE 3.4

Mild 2,395 Clicks Pub: Nov 7, 11

Social Bromance Campaigns

Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates

If you’re a guy who puts your “bros” above everybody else, the Pepsi Max Australia ‘Top Mates’ challenge is the perfect way for you to capitalize on that. The Pepsi Max Australia ‘Top Mates’ challenge… [More]

SCORE 3.3

Mild 1,582 Clicks Pub: May 14, 11

Social Media Loyalty Programs

The Starwood Hotels Foursquare Partnerships Help You Earn Points

I have yet another reason why everyone should jump onto the social media bandwagon: The Starwood Hotels Foursquare loyalty program. This baby is the most recent development in the world of apps, social… [More]

Runaway Bride Ads - The TAM Airlines Check-In Campaign Shows the Importance of Smooth Departures

SCORE 3.1

Mild 1,311 Clicks Pub: Jun 18, 11

Runaway Bride Ads

The TAM Airlines Check-In Campaign Shows the Importance of Smooth Departures

If you've ever felt the pain of a grueling long check-in at an airport, these TAM Airlines check-in ads will definitely speak to you. Featuring simple illustrations with solid backgrounds, the images send… [More]

Generous Prize Dispensers - The Nokia Foursquare Gifting Machine Rewards You for Using Social Media

SCORE 1.1

Untested 1,156 Clicks Pub: Sep 28, 11

Generous Prize Dispensers

The Nokia Foursquare Gifting Machine Rewards You for Using Social Media

Playing on the ‘random acts of kindness’ marketing ploy, cell phone tycoon Nokia has launched the Nokia Foursquare Gifting Machine. The contraption made its debut at the Skypark in Glasgow as... [More]