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Check-In Campaigns

Brands engage customers by rewarding them for check-ins

Implications - Location-based marketing is on the rise as more and more brands realize the potential for check-in-based campaigns. Offering rewards in return for check-ins, brands can effectively build brand loyalty and create a fun, interactive experience that engages the customer on a whole new level. Plus, with more consumers becoming comfortable with checking in wherever they go (regardless of whether there are rewards or not), check-in campaigns seem to be a natural progression in the world of social media marketing.
Trend Themes
1. Location-based Marketing - More brands are realizing the potential in location-based marketing by offering rewards for check-ins, creating an interactive experience that promotes brand loyalty.
2. Social Media Loyalty Programs - Loyalty programs incentivize customers to engage with brands on social media platforms, earning rewards for check-ins and other social media activities.
3. Interactive Advertising Campaigns - Innovative and humorous advertising campaigns that engage customers through social media and location-based marketing initiatives can increase brand awareness and foster customer loyalty.
Industry Implications
1. Hospitality - Hotel chains and other hospitality businesses are incorporating social media and location-based marketing strategies to incentivize customer loyalty and drive engagement.
2. Retail - Retail businesses are partnering with social media platforms to launch rewards-based marketing initiatives that incentivize customer check-ins and other social media engagement.
3. Entertainment - Entertainment businesses, such as television networks and airlines, are developing loyalty programs that incentivize customers to engage with their products via social media check-ins and sharing.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
464,428 Total Clicks
Date Range:
May 11 — Jan 12
Trending:
Mild

Featured Examples

Couch Potato Loyalty Programs
Couch Potato Loyalty Programs
Viggle Rewards You for 'Checking in' to TV Shows
The latest in rewards-based marketing, Viggle is a loyalty program that rewards TV viewers for sharing what they're watching with their social networks. You just have to “check in” to any show on more… MORE
play_circle_filledInteractive Airline Initiatives
Interactive Airline Initiatives
Air China Facebook Check-In Campaign Entices New Customers
Brands looking for new ways to engage their customers might want to take a cue from the Air China Facebook check-in campaign, which used social media and partnerships with local establishments to... MORE
Social Bromance Campaigns
Social Bromance Campaigns
Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates
If you’re a guy who puts your “bros” above everybody else, the Pepsi Max Australia ‘Top Mates’ challenge is the perfect way for you to capitalize on that. The Pepsi Max Australia ‘Top Mates’ challenge… MORE
Social Media Loyalty Programs
Social Media Loyalty Programs
The Starwood Hotels Foursquare Partnerships Help You Earn Points
I have yet another reason why everyone should jump onto the social media bandwagon: The Starwood Hotels Foursquare loyalty program. This baby is the most recent development in the world of apps, social… MORE
Runaway Bride Ads
Runaway Bride Ads
The TAM Airlines Check-In Campaign Shows the Importance of Smooth Departures
If you've ever felt the pain of a grueling long check-in at an airport, these TAM Airlines check-in ads will definitely speak to you. Featuring simple illustrations with solid backgrounds, the images send… MORE
Generous Prize Dispensers
Generous Prize Dispensers
The Nokia Foursquare Gifting Machine Rewards You for Using Social Media
Playing on the ‘random acts of kindness’ marketing ploy, cell phone tycoon Nokia has launched the Nokia Foursquare Gifting Machine. The contraption made its debut at the Skypark in Glasgow as... MORE

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