Category
Tech
Automated Upkeep
4.8
Trend score
Trend
What is the Nomadovation trend?
Nomadovation: Today's campers have so much more than simple tents and matches. For the modern nomad, there is a plethora of camping tools, devices and designs that make sleeping in the great outdoors a new and exciting experience. Instead of filling the void of technology and social connections, however, these camping innovations -- which range from eco-friendly lighting to hybrid tents -- simply augment the camping experience, making it easier rather than turning it into something it's not.
Trend themes
Themes within the Nomadovation trend
Three behaviours holding the trend together01
CampTech
The trend towards new tools, devices, and designs that make sleeping in the great outdoors a new and exciting experience without compromising basic camping safety and survival rules.
02
DIY Camping
The trend of creating new pieces of camping gear using natural fibers, wood, paper, copper tubing, and other materials, which enhances the camping experience.
03
Camping Convenience
The trend of bringing camping gear to a new level of convenience that makes camping bearable for those not keen on the outdoor lifestyle.
Industry implications
What the Nomadovation trend means for industry
Where the trend changes the playbookFor
Outdoor Living
New tools that augment camping can easily be merged with outdoor living trends, particularly in urban green spaces or in outdoor living spaces.
For
Recreational Vehicles (RV)
The trend of making camping easy and convenient through car-home hybrids can disrupt the RV industry by catering to younger generations into outdoor living and exploring roads less traveled.
For
Home Decor
Tents are no longer just outdoor gear; they are now luxurious, stylish, and colorful options that can decorate backyards or replace traditional guest houses, providing business opportunities for boutique home-y suppliers.
Trend signals
Trend signals for Nomadovation
Trend score 4.8 out of 10, from popularity 69%, activity 66%, freshness 8%.
Popularity69%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Nomadovation trend
8 featured examples from Aug 7 to Dec 11, 2011CategoryPop Culture
DIY Fire-Breathing Handguns
Learn to Make the Badass Inferno Pistol Flamethrower
The rise of DIY flamethrowers calls for innovative solutions in home defense to address unconventional threats, creating opportunities for companies in the home security and perso…
CategoryAutos
Motorcycle Camping Shelters
Redverz Tenere Expedition Tent Shields the Vehicle from Rain
Outdoor gear industry has an opportunity to create specialized camping gear tailored for motorcycle enthusiasts.
CategoryArt & Design
Tempting Technicolor Tents
FieldCandy Helps You Camp with Style
The outdoor recreation and camping industry can embrace the disruptive innovation opportunity by incorporating vibrant and unique design elements into their product offerings.
CategoryArt & Design
Car-Home Camping Hybrids
swissRoomBox Makes Camping Amazingly Easy & Convenient
The swissRoomBox presents an opportunity for the automotive industry to explore and develop products that combine transportation and housing.
CategoryWorld
Suit-Up Sleeping Bags
Stay Snuggly in The Napsack While Resting & Being On-the-Go
Outdoor gear companies can benefit from designing wearable sleeping bags that are comfortable and mobile for campers and hikers.
CategoryArt & Design
Inflatable Camping Shelters
The Cave Tent by Heimplanet Makes Spending Time in the Wild Easier
The rise of inflatable camping shelters like the Cave Tent offer opportunities for camping equipment companies to provide more lightweight, easy-to-use products.
CategoryArt & Design
Cardboard Campfire Lighting
Let the Urban Camper Project by Chieh-Ting Huang Light Up Your Life
The lighting industry can capitalize on the trend of eco-friendly lighting by producing similar lamps out of recyclable materials.
CategoryAutos
Classy Cocktail Campers
Brad Ford Creates the Ultimate Mobile Lounge
Upscale camping experiences present an opportunity for hotels and resorts to expand their offerings and attract a new customer base.
