Perkler is a site that helps users organize loyalty programs and maximize their opportunities for free swag. Keeping track of a frequent flier miles account or a rental car loyalty program here and there isn’t terribly complicated, but what about the loyalty programs you’re enrolled in with coffee shops, clothing stores, supermarkets, and hotels?
Perkler sifts through the noise and lets you create an online wallet of your loyalty programs, aggregating the information for each program’s perks from its database. Perkler also recommends programs based on your interests and geographical location.
Perkler, which is based in Australia, is currently still in beta mode with a planned US and UK launch in early 2009.
What Makes This Trend Stand Out
- Loyalty Program Organization
- Disruptive innovation opportunity: Develop a platform that not only organizes loyalty programs but also suggests personalized recommendations based on user behavior and interests.
- Aggregating Loyalty Program Information
- Disruptive innovation opportunity: Create a tool or app that aggregates information and perks from multiple loyalty programs, making it easier for users to keep track of their rewards.
- Location-based Loyalty Program Recommendations
- Disruptive innovation opportunity: Develop a location-based loyalty program recommendation system that suggests relevant programs based on a user's geographical location.
Sectors Adopting This
- E-commerce
- Disruptive innovation opportunity: Integrate loyalty program organization and aggregation features into e-commerce platforms to enhance customer engagement and retention.
- Mobile App Development
- Disruptive innovation opportunity: Create a mobile app that allows users to manage and discover loyalty programs, providing a seamless user experience on the go.
- Data Analytics
- Disruptive innovation opportunity: Utilize data analytics and machine learning techniques to analyze user behavior and preferences, enabling personalized loyalty program recommendations.
