A company that has nothing to do with the naughty and intimate industry is taking the term "sex sells" quite seriously in their marketing campaign. Smints Breath Mints rewards their loyal customers with naughty toys in their latest promotion.
A barcode found on the back of the mints' boxes must be scanned in online to redeem pocket vibrators, fluffy handcuffs or striptease sets. Taking the idea that fresh breath goes hand in hand with intimacy, this Smints Breath Mints rewards campaign is definitely interesting.
What's Driving This Trend
- Loyalty Program Innovations
- Smints Breath Mints introduces a unique rewards program that offers naughty toys, demonstrating the potential for unconventional loyalty program incentives.
- Cross-industry Collaborations
- Non-intimate companies like Smints Breath Mints are tapping into the adult industry, indicating opportunities for collaboration and cross-pollination between industries.
- Personalized Marketing Experiences
- Smints Breath Mints uses the connection between fresh breath and intimacy to create a personalized and targeted marketing campaign, suggesting the potential for more personalized consumer experiences in other industries.
Who This Affects Most
- Consumer Packaged Goods (CPG)
- CPG companies can explore unconventional promotional tactics, such as adult-oriented rewards programs, to engage customers and incentivize loyalty.
- E-commerce
- E-commerce platforms can tap into the adult industry by collaborating with non-intimate companies to create unique and provocative promotional campaigns that capture consumer attention.
- Marketing and Advertising
- Marketing and advertising agencies can learn from Smints Breath Mints' personalized marketing approach to create campaigns that cater to specific consumer preferences and interests.
