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Beneficial Beauty

Cause-driven products become prevalent in the cosmetics industry

Implications - While fashion industry players have continued to involve themselves with social good campaigns from fair trade to fur, the beauty industry has been relatively slow to follow suit. However, some beauty brands are starting to catch up by doing their part, whether it’s creating an eco-friendly line of products or ensuring that portions of sales go toward specific causes. In an age where charity and social good is practically expected of businesses, no brand—beauty or otherwise—can really afford to sit out on the social cause game.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 37 Examples:
281,798 Total Clicks
Date Range:
Jan 11 — Jan 12
Trending:
Average

Featured Examples

Purpose-Driven Beauty Products
Purpose-Driven Beauty Products
Radiant Cosmetics Raises Money to End Human Trafficking
Radiant Cosmetics is a social business with the goal of ending human trafficking. You might be thinking, "What does makeup have to do with the illegal trade of human beings?" Well, certainly not much at… MORE
Scented Afghan Oils
Scented Afghan Oils
The 7 Virtues Offers Organic Fragrances Harvested from Legal Crops
It all began with a book. CEO Barb Stegemann launched her book ‘The 7 Virtues of a Philosopher Queen’ on International Women’s Day in 2008. In a similar vein, The 7 Virtues fragrance line aims to harness… MORE
Cruelty-Free Makeup Kits
Cruelty-Free Makeup Kits
The Body Shop's Brush With Fashion Collection Refuses to Abuse
The Body Shop’s limited-edition Brush With Fashion collection is not only cruelty-free, but it also comes in amazing packaging. Girls like me are suckers for makeup in great packaging. The makeup comes… MORE
Peace Perfumes
Peace Perfumes
The Vetiver of Haiti Fragrance by The 7 Virtues Helps Rebuild Communities
On the International Day of Peace, The 7 Virtues will launch the new Vetiver of Haiti fragrance. The fragrance is a delicate mix of bergamot, lime tree, tarragon, nutmeg, fern, sandalwood, amber, and of… MORE
Luxury Ethical Cosmetics
Luxury Ethical Cosmetics
Bubble & Balm Creates Locally-Manufactured Fair Trade Products
Even though luxury fair trade products seem to be popping up everywhere – even in your local malls – Bubble & Balm was the first Fairtrade-certified body care company in the United Kingdom. Their products… MORE
Big-Ticket Charity Perfumes
Big-Ticket Charity Perfumes
The DKNY Million Dollar Bottle Uses Fragrance to Fight World Hunger
The DKNY Million Dollar Bottle is the result of a collaboration between DKNY Fragrances and world-famous jewelry designer Martin Katz. The DKNY Million Dollar Bottle contains the brand's new Golden Delicious… MORE

Related Trend Reports & Custom Market Research

Related Examples

Barb Stegemann, CEO of The 7 Virtues (INTERVIEW)
Barb Stegemann, CEO of The 7 Virtues (INTERVIEW)
A-List Sustainable Scents
A-List Sustainable Scents
'A Perfume Organic' Comes in an Array of Fragrances for the Eco Warrior
Stylist-Designed Cosmetics
Stylist-Designed Cosmetics
The Exude Lipstick Features Clean and Crisp Packaging by Rachel Zoe
Fruity Fragrance Campaigns
Fruity Fragrance Campaigns
The DKNY Golden Delicious Ad Stars a Sweet Lara Stone
Illuminating Cosmetic Reflections
Illuminating Cosmetic Reflections
The USB Lighted Mirror Makes Putting on Makeup Brighter
Floral Watercolor Branding
Floral Watercolor Branding
The 'A Dozen Roses' Perfume is Packaged in Beautiful Vintage Bottles
Sustainable Squeaky-Clean Products
Sustainable Squeaky-Clean Products
The Moska Organics Line Boasts Eco-Friendly Soaps & Lotions
Sensual Summer Scents
Sensual Summer Scents
The Victoria's Secret Summer Perfume Collection Will Enlighten Your Senses
Single Serve Branding
Single Serve Branding
Efficiency Avene Packaging Makes Carrying Cosmetics Easy
play_circle_filled Beauty Product Narratives
Beauty Product Narratives
The Ethical Ocean Social Business Guest Post on the Story of Cosmetics
Aegean Cosmetics
Aegean Cosmetics
The Sleek Mediterranean Collection Channels the Hues of Exotic, Ancient Isles
Floral Fantasy Packaging
Floral Fantasy Packaging
The Bath and Body Works Signature Line is Flowertastic & Tropical
28 Putrid Perfumes
28 Putrid Perfumes
From Pee-Scented Perfume to Sushi Cologne
Praxede Levesque Lapointe, CEO of Karite Delapointe (INTERVIEW)
Praxede Levesque Lapointe, CEO of Karite Delapointe (INTERVIEW)
Teen Heartthrob Perfume
Teen Heartthrob Perfume
The Justin Bieber Someday Fragrance Will Give You Bieber Fever
Cutesy Doll Earbuds
Cutesy Doll Earbuds
The Harajuku Lovers Headphones by Monster and Gwen Stefani are Adorable
Captured Conjugal Atmospheres
Captured Conjugal Atmospheres
Royal Wedding Day Air Bottles the Breeze on the Big Day
Sleek Geometric Makeup
Sleek Geometric Makeup
Aschen and Voss Cosmetics Line Stands Out in Clean & Sharp Packaging
Cuisine-Based Cosmetics
Cuisine-Based Cosmetics
Dr. Nicholas Perricone Releases a New Skincare Line Through Sephora
Paint Set Cosmetics Packaging
Paint Set Cosmetics Packaging
The Aerie Makeup Line is for the Maquillage Maestro
Cartoon Cat Cosmetics
Cartoon Cat Cosmetics
The Charming Hello Kitty Sephora Beauty Collection
Bieber Fever Fingers (UPDATE)
Bieber Fever Fingers (UPDATE)
Justin Bieber OPI Nail Polish Releases 8 Charitable Shades
Superhero Comic Cosmetics
Superhero Comic Cosmetics
The MAC Wonder Woman Collection is Here to Rescue
Fair Trade Underwear
Fair Trade Underwear
Pants to Poverty is a Hip Social Enterprise That Raises “Underwearness"
iPhone-Inspired Cosmetics
iPhone-Inspired Cosmetics
Eyemobile Eyeshadow Compact Turns Smartphones Lid Shades
Organic Shade-Grown Coffee
Organic Shade-Grown Coffee
Ethical Bean Sells Fair Trade and Socially-Responsible Products
Ethical Silk Scarves
Ethical Silk Scarves
‘Cambodian Threads’ Gives School Supplies to Impoverished Kids
Chic Fair Trade Clothing
Chic Fair Trade Clothing
Amana Provides Training and Jobs for Women in Morocco
Fair Trade African Soda
Fair Trade African Soda
Ubuntu Cola is a First for the United Kingdom
Community-Focused Palestinian Produce
Community-Focused Palestinian Produce
Zaytoun Imports Organic and Fair Trade Products
Fair Trade Shea Butter
Fair Trade Shea Butter
Delapointe's Products are Made by Women in Burkina Faso
Fair Trade Beverages
Fair Trade Beverages
LemonAid is a Chic Social Business with a Conscience
Smallholder Coffee Farmers
Smallholder Coffee Farmers
Cafedirect Builds Communities Through Social Business
play_circle_filled Makeup Safety Videos
Makeup Safety Videos
'The Story of Cosmetics' is a Simple Animation Asking for Change
Vegan Lip Balm
Vegan Lip Balm
Hurraw! Balm Proves Green Beauty Isn't Only Skin-Deep
Sweet Summer Makeup
Sweet Summer Makeup
Delicious Tastes Inspire Warm-Weather Beauty Products
Organic Beauty Products
Organic Beauty Products
Stella McCartney Launches CARE