Radiant Cosmetics is a social business with the goal of ending human trafficking. You might be thinking, "What does makeup have to do with the illegal trade of human beings?" Well, certainly not much at the outset, but it's through selling cosmetics that Radiant raises money to tackle the international human trafficking industry.
According to Radiant Cosmetics, the beauty industry is highly lucrative, generating approximately $170 billion annually. As we all know, it's women who are currently the core consumers of the cosmetics industry. Women are also the majority of individuals being trafficked worldwide. As such, Radiant Cosmetics state that they "believe in educating women and empowering them to do something about this injustice."
Radiant Cosmetics currently donates at least 20% of all profits to anti-trafficking organizations, but they also vow that they will increase this percentage as the company itself grows. Radiant is currently partnered with Free the Captives, a Christian anti-human trafficking organization based in Houston, Texas.
During Radiant Cosmetics Founder Nicole Marett's childhood, she wanted to work for a fashion magazine as a beauty editor, but a year-long mission trip with The World Race opened her eyes. This follows along with an undying travel trend: Western youth going to the Majority World looking for something, anything.
While lipstick may not conjure up human trafficking activism, Radiant Cosmetics is bucking the trend by harnessing the buying power of North American women in order to deliver beauty products with purpose.
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