Category
Lifestyle
Assisted Choices
5.5
Trend score
Trend
What is the Socialcessories trend?
Socialcessories: Social organizations are going beyond fashion apparel to base their products on accessories of all types, including luggage, sunglasses and jewelry. Expanding their product lines and exploring new product ideas, these organizations can greatly increase sales of their goods and awareness of their cause by offering consumers a diverse mix of items they can purchase to show their support for key issues.
Trend themes
Themes within the Socialcessories trend
Three behaviours holding the trend together01
Social Issue Supporting Accessories
Expanding on fashion apparel, organizations are including accessories to increase sales and awareness for their causes.
02
One-for-One Initiative Products
Companies are using one-for-one models to sell high-end products and benefit social and global education causes.
03
Direct Local Fabric Sourcing
Businesses are moving toward direct fabric trade to offer transparency and collaborate with artisan groups and exclude middlemen.
Industry implications
What the Socialcessories trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion industry professionals can incorporate accessories to increase awareness and create one-for-one models for products.
For
Outdoor and Travel Industry
Using local fabrics for bags and creating trendy products can offer cultural awareness and authenticity.
For
Artisanal Industry
Businesses can create meaningful relationships and transparency through direct fabric sourcing while supporting local communities with employment opportunities.
Trend signals
Trend signals for Socialcessories
Trend score 5.5 out of 10, from popularity 81%, activity 77%, freshness 8%.
Popularity81%
Activity77%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Socialcessories trend
7 featured examples from Jun 30 to Sep 21, 2011CategorySocial Good
Disabled Artisan Jewelry Collections
The People Tree Wheelchair Campaign with Bombolulu
The fashion industry can embrace fair trade practices and collaborations with artisans to promote inclusivity and social impact.
CategorySocial Good
Hand-Dyed Ikat Handbags
Push Pull Cambodia is a Social Enterprise with a Sense of Style
An opportunity for fashion and apparel businesses to explore socially responsible values and artisan collaborations.
CategorySocial Good
Flat-Top Shades
Look Super Sleek and Stylish in These One-for-One '4sight' Sunglasses
The fashion and accessories industry can embrace the socially conscious trend by collaborating with organizations like 4sight to create products that have a positive impact on soc…
CategorySocial Good
Culturally Relevant Luggage
Ethnotek Creates Bags Using Direct Fabric Trade
Fashion brands can explore incorporating culturally relevant designs and materials in a respectful and authentic manner.
CategorySocial Good
Responsible Bedroom Slippers
The Chilote House Shoe is Eco and Ethically Principled
The Chilote House Shoe's focus on employing local artisans and craftspeople presents an opportunity for the artisan manufacturing industry to create new partnerships and expand th…
CategorySocial Good
Newsworthy Flip Flops
Paper Flops are Made Using Upcycled Newspapers
Disruptive innovation opportunity: Integrate sustainable practices and materials into the fashion industry to address environmental concerns.
CategorySocial Good
Socially Responsible Neckwear
FIGS Ties Combines Luxe Materials and a One-for-One Model
Disruptive innovation opportunity: Integrate social responsibility into fashion brands to attract conscious consumerism and create positive impact.
