Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 306,099 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 396,976 cutting edge ideas.

Praxede Levesque Lapointe, CEO of Karite Delapointe (INTERVIEW)

— May 27, 2011 — Social Good
Praxède Lévesque Lapointe is the CEO of Karité Delapointe, which is a business that works with a women’s cooperative in Burkina Faso in order to produce fair trade products like organic shea butter, lip balms, essential oils, soaps and more health- and socially- conscious natural cosmetic products. got the chance to interview Praxède Lévesque Lapointe on how Karité Delapointe developed and where she draws her inspiration, which tends to be in the natural environment.

Four Questions with Praxède Lévesque Lapointe

1. How did the idea for the business model come about?

It all started in 2000 when my husband had a desire to work in international cooperation and wanted to live an agricultural experience abroad. He left for Burkina Faso as a volunteer with the International Cooperation Study Center (CECI). During 8 months, Daniel Lapointe worked to commercialize shea butter at the highest and best price possible, as he realized that the market price was not enough to give the producers a decent income. He also helped them with techniques of producing and standards of quality that were superior, and allowed the women to ask for a better price, as well as commercialize for an international market with higher consumer standards. When he came back to Canada, we started to import shea butter in the fair trade spirit. Working directly with women’s producers of the community of Leo and cutting to the minimum the intermediaries, we knew it could make a big difference for all the villages involved. And we are proud to say that 10 years later it really does make a difference, as the region of Leo has had outstanding economic and sociological changes in that period of time. And the coop we work with is constituted of over 3000 women from 30 villages whose lives have been greatly improved, as well as their children’s.

2. How did you decide to join this sector?

We were both always strongly convinced of the organic sustainable way of life. We also have being farming organically since 1979 and producing organic maple syrup. When we discovered shea butter and all its wonderful and polyvalent properties, we thought we should bring this natural health and body care product to North Americans who are conscious of the need to rid their shelves of chemicals. Our goal was also to keep supporting the women of Burkina Faso in the fair trade fashion and keep a direct link with the producers. As it turns out, there is a lot of similarities between the production of maple syrup and that of shea butter! We have been able to integrate simple techniques used with maple syrup into the production of the butter. It has greatly improved the women’s butter quality as well as lowering their load of manual work.

We wish every family had their fair trade 100 percent pure shea butter balm at home because of all the possible usages and the goodness it provides -- and we know what an amazing impact it has on the lives of the Africans. We consider it to be a true North-South exchange that is a beneficial for all involved.

3. How do you get your inspiration?

We have a good knowledge of plants and essential oils properties so we basically get our inspiration from our environment and nature. We want everything to be as natural as possible, with the least transformation. Surely, since the beginning, the women of Burkina Faso have been our main source of inspiration -- seeing their courage and dignity!

4. How do you reset yourself to be creative? Do you have any rituals?

I always invite everyone to share their ideas and take special interest in what the consumer has to say. My employees are also a great source of creativity and I highly value their input. This business has started in a spirit of cooperation and sharing of wealth and knowledge and I try to keep that spirit alive in my daily actions. Once a year, a few members of Leo come and visit us in Québec and it is a privileged moment for us to share, exchange and be in contact with the source of our inspiration: African women. It brings a wonderful African wind to our wings and our organization. I am also privileged to have visited the women of Leo twice now, and this only makes our collaboration stronger and it deepens my understanding of their daily challenges.