Category
Lifestyle
Assisted Choices
Trend cluster
Category
Disaster-Proofing
Homes designed to withstand catastrophe appeal to cautious consumers.
6.3
Trend score
Trend
What is the Disaster-Proofing trend?
Disaster-Proofing: The prevalance of recent disasters -- the Japan earthquake and the Joplin twister, for example -- are still fresh in consumers' minds, influencing more people to move into homes designed to be disaster-proof. With an increasing number of consumers deciding that prevention is the best medicine, architects are creating designs that offer more safety features, flooding the housing market with designs that emphasize safety in the event of emergency.
Trend themes
Themes within the Disaster-Proofing trend
Three behaviours holding the trend together01
Disaster-Proofing Homes
Amid an increasing number of natural disasters, architects are creating designs that offer more safety features, flooding the housing markets with designs that emphasize safety in the event of emergency.
02
Natural Disaster Architecture
Designers are using nature as inspiration for disaster-proof designs, such as the Solus4 Marine Research Center inspired by tsunami waves.
03
Prefab Disaster Housing
Pre-fabricated homes are being used as an economical, safe, and comfortable solution for natural disaster survivors, such as the Ex-Container Project for Japan's earthquake and tsunami victims.
Industry implications
What the Disaster-Proofing trend means for industry
Where the trend changes the playbookFor
Real Estate and Construction
Designers and architects are creating designs that are not only cost-effective but also emphasize safety, offering a new opportunity for real estate and construction businesses.
For
Disaster Management and Emergency Response
The demand for disaster-proof homes highlights the need for disaster management and emergency response industries to work collaboratively with real estate and construction businesses.
For
Sustainability and Eco-Friendly Homes
Designers are not only working to prevent houses from being impacted by natural disasters but are also creating eco-friendly homes that are also disaster-proof, providing an opportunity for sustainability businesses.
Trend signals
Trend signals for Disaster-Proofing
Trend score 6.3 out of 10, from popularity 84%, activity 96%, freshness 8%.
Popularity84%
Activity96%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
South America
Evidence
Examples of the Disaster-Proofing trend
5 featured examples from Oct 14, 2010 to Sep 12, 2011CategoryEco
Post-Quake Container Houses
Ex-Container Project Provides Japan Earthquake Survivors a New Home
Companies in the construction industry can innovate and provide containerized housing solutions for disaster relief efforts.
CategoryArt & Design
Natural Disaster Architecture
The Solus4 Marine Research Center is Inspired by Tsunami Waves
The architecture industry can explore wave-inspired designs to create visually appealing and disaster-resistant structures.
CategoryArt & Design
Disaster-Ducking Houses
The Tornado House Burrows Underground During Extreme Weather
Opportunity for construction companies to innovate by developing underground housing designs and utilizing transparent protective materials.
CategoryEco
Prefab Disaster Housing
The Cusabo Island Home is an Off-Grid Residence Fit for the Apocalypse
The Cusabo Island home demonstrates opportunities for the prefab housing industry to develop disaster-resistant and sustainable homes.
CategoryEco
Disaster-Safe Eco Housing
Crosson Clarke Carnachan Architects Design a Flood-Proof Green Abode
Opportunity for architects and designers to create disaster-resistant and sustainable housing solutions.
