Trend cluster
Category

Revisited
Recreation

Board games are once again capturing consumer attention.

Vintage Board Game DesignsCartoon Character Currency GamesGamer-Themed Board GamesPoopy Board GamesGritty Board Game Makeovers

Trend

What is the Revisited Recreation trend?

Revisited Recreation: There's no denying the proliferation of virtual and electronic games, but some consumers are beginning to prefer the retro version of this pastime. Today's board games -- often revamped renditions of traditional board games or reinterpreted electronic games -- provide a simplistic appeal as well as a nostalgic quality by allowing consumers a reversion back to old-school entertainment, tickling the memories of parents and the curiosities of kids.

Trend themes

Themes within the Revisited Recreation trend

Three behaviours holding the trend together
01

Themed Board Games

Brands and designers can create board games with a themed and distinctive identity that resonates with audiences' interests.

02

Retro Gaming

The design of vintage and old-school game consoles and board games taps into nostalgia and harks back to a time of simplicity and youth.

03

Humorous Interpretations

Humorous and ironic versions of classic games or pop culture figures engage with audiences and offer a new take on established forms of entertainment.

Industry implications

What the Revisited Recreation trend means for industry

Where the trend changes the playbook
For

Toy and Gaming Industry

Industry professionals can design and market themed board games, incorporating humor and nostalgia to appeal to a broad range of consumers.

For

Entertainment and Pop Culture

Pop culture figures and humorous interpretations of iconic games can revolutionize the entertainment industry and broaden its reach.

For

Marketing and Brand Campaigns

Brands can leverage nostalgia and humor to enhance brand recognition and differentiate their products from those of their competitors.

Trend signals

Trend signals for Revisited Recreation

Trend score 4.4 out of 10, from popularity 59%, activity 66%, freshness 8%.

Popularity59%
Activity66%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Revisited Recreation trend

12 featured examples from Jan 2, 2011 to May 18, 2014
Vintage Board Game Designs
CategoryLife-Stages

Vintage Board Game Designs

Tim Liddy Recreates Nostalgic Gaming Memories in Paintings

The art and design industry can leverage the hyperrealistic board game art trend to offer unique and nostalgic artworks that appeal to collectors and enthusiasts.

Cartoon Character Currency Games
CategoryTech

Cartoon Character Currency Games

Memeopoly Reinvents the Classic Board Game

The gaming industry can explore disruptive innovation opportunities by creating more spoof versions of classic board games to cater to the evolving tastes of consumers.

Gamer-Themed Board Games
CategoryTech

Gamer-Themed Board Games

Fallout Monopoly Fuses Video and Analog Pastimes Into New Entertainment

The toy and game industry can explore the creation of themed versions of popular products to cater to consumer preferences.

Poopy Board Games
CategoryPop Culture

Poopy Board Games

Figure Out Which Mysterious Poop Blob it is with Guess Poo

Humorous interpretations and re-interpreted products in gaming can lead to disruptive innovation opportunities.

Gritty Board Game Makeovers
CategoryPop Culture

Gritty Board Game Makeovers

Joe Stone Made This Pulp Fiction Guess Who for a Friend

The graphic design industry can capitalize on the trend of custom board game makeovers by offering their expertise in creating visually appealing and unique game designs.

Bitter Bird Board Games
CategoryPop Culture

Bitter Bird Board Games

The Angry Birds Board Game Brings Angry Avians to Life

Manufacturers in this industry can take advantage of the current trend in board games to create unique physical versions of popular digital games.

Internet History Board Games
CategoryTech

Internet History Board Games

The Guardian Turns Internet History into a Board Game

The education sector can utilize gamification techniques to engage students and make learning more interactive and enjoyable.

Zombie Survival Board Games
CategoryPop Culture

Zombie Survival Board Games

With the Walking Dead Monopoly You Risk Losing More Than Your Money

Manufacturers can tap into the growing demand for unique and immersive board games, specifically in the zombie and horror genre.

Board Game Dinner Plates
CategoryLife-Stages

Board Game Dinner Plates

The Dinner Winner Kids Plate Gets Kids to Eat Everything on Their Plate

Design and manufacture products that make mealtime enjoyable and encourage healthy eating habits in children.

Retro Console Board Games
CategoryLife-Stages

Retro Console Board Games

This Shogi Board Game is Designed in the Likes of Nintendo Game Boy

The board game industry has the opportunity to revitalize classic games by modernizing them or creating new games based on nostalgic themes.

Fantasy Game Tributes
CategoryPop Culture

Fantasy Game Tributes

This GOT Version of the Popular Guess Who Game is Humorous

The board game industry can explore opportunities to create innovative versions of classic games by incorporating elements from popular TV series or movies.

Sitcom-Inspired Board Games
CategoryLife-Stages

Sitcom-Inspired Board Games

The Big Bang Theory Clue Puts a Pop Culture Twist on the Classic Game

The board game industry can leverage the popularity of TV sitcoms to develop themed games that appeal to both new and existing audiences, driving sales and fostering brand loyalty.