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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,294 more

Same Sex-ceptance

Society becomes more gay-friendly with marketing and products

Implications - As society becomes more accepting of same-sex relationships, gay couples are getting pushed to the foreground and becoming a focal point in the marketplace. Some brands, in an attempt to show consumers their compassion and liberalism, are appealing to consumer emotion in this way, expressing their openness through marketing, advertising and new products themed around same-sex coupling.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
912,004 Total Clicks
Date Range:
Feb 11 — Jan 12
Trending:
Warm

Featured Examples

Emotional LGBT-Awareness Shots
Emotional LGBT-Awareness Shots
The L. Weingarten 'A Series of Questions' Series Fights Transphobia
The L. Weingarten 'A Series of Questions' photo project brings light to the transphobic and gender-biased preconceptions, comments and events that transpire every day that people might not even be aware… MORE
Sapphic Steamy Shoots
Sapphic Steamy Shoots
Woman by Henryk Lobaczewski Celebrates Female Beauty and Power
The alluring and ever sexy shoot Woman by Henryk Lobaczewski is almost too hot for the naked eye. This fascination that fashion has with homoeroticism is only growing in popularity and is being seen more… MORE
Gay Marriage Gaming
Gay Marriage Gaming
Elder Scrolls: Skyrim Includes Interspecial, Same-Sex Relationships
The Elder Scrolls: Skyrim is the sixth installment in the fantasy gaming series and intends to shatter the sales records held by previous iterations. How exactly does developer Bethesda Softworks intend… MORE
Gay-Friendly Online Discounts
Gay-Friendly Online Discounts
Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains
Fab Deals is following in the footsteps of Groupon and LivingSocial in offering daily discounts targeted towards gay men. Fab.com created 'Big Gay Deal of the Day' after seeing many Groupon deals geared… MORE
Same-Sex Spousal Graphs
Same-Sex Spousal Graphs
The 'All's Fair in Love' Infographic Shows Positive Change
The legalization of gay marriage in New York on June 24, 2011, marked a huge step forward for same-sex couples everywhere, showing that American opinions on LGBTQ rights are changing -- which is exactly… MORE

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