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Look-a-Likevertising

The Tom Ford ‘A Single Man' Editorial Looks like Ed Westwick

— October 22, 2009 — Pop Culture
For the latest issue of Out, a magazine that caters to gay and lesbian culture, Tom Ford made his directorial debut with the “A Single Man” film.

The former designer of Gucci and Yves Saint Laurent featured an Ed Westwick (of Gossip Girl fame) look-a-like in the Tom Ford “A Single Man” editorial feature. The model looked suave and sophisticated in shots showcasing his slick-hair and attitude in a series of aristocratic fashion.

Implications - **You can actually be sued for getting look-a-likes in campaigns... Dig deeper on the below

Celebrities are undoubtedly an important part of the advertising industry. Celebrity-endorsed products are hugely beneficial to companies who use them and thus businesses using celebrity look-a-likes is not surprising. Rather than a company spending huge figures on a celebrity sponsorship, businesses can save money on advertising costs, yet retain all of the famous figure recognition in their advertising campaigns.
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