'Fat Femme Mafia' Promote Self-Esteem, Body Image

 - Jun 3, 2009   Updated: May 31 2011
References: myspace
Self described as professional fat people, Torontonian performers Fat Femme Mafia create awareness and promote positive space through their fun lyrics about lesbian life.

Through their whimsical rap songs, Liz and Chelsey explore body image and self-esteem issues, all while giving the audience a great show.

The following video show the Fat Femme Mafia dancing, a hint of what is to come at their shows.

Implications - With many consumers feeling pressure to conform to near-impossible beauty standards, companies that recognize other forms of attractiveness are sure to benefit. Instead of using models and advertisements with conventional attractive looks, industries can present a variety of appearances that will address a growing consumer need for more realistic beauty norms.