Category
Lifestyle
Assisted Choices
Trend cluster
Category
Total
Vegan
The expansion of veganism into different and diverse industries.
3.6
Trend score
Trend
What is the Total Vegan trend?
Total Vegan: More and more consumers are going vegan and to meet the needs of this new lifestyle are products and services that are completely vegan. These innovations span industries and are also becoming more mainstream in availability -- vegan-friendly Subway restaurants, for example -- so that consumers don't have to venture too far to find what they're looking for or limit their consumption in order to stay within the constraints of veganism.
Trend themes
Themes within the Total Vegan trend
Three behaviours holding the trend together01
Expansion of veganism into diverse industries
The rise of veganism has led to innovative products and services entirely free of animal products and is now becoming more mainstream in availability.
02
Vegan fast food in major chains
More fast-food chains are introducing vegan options, changing the industry and drawing in those who had little options in the past.
03
Vegan options in unconventional industries
Industries such as video games and fashion are offering elements that cater to the vegan consumer market.
Industry implications
What the Total Vegan trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Developing new vegan-friendly menu items and launching vegan food trucks can disrupt the food industry and provide options for millions of vegan consumers.
For
Fashion
Creating vegan-friendly fashion lines or adding vegan options to existing collections can appeal to the growing population of ethical consumers.
For
Gaming
Developing games with vegan options can change the dynamic of video game storyline and provide more diverse options for gamers.
Trend signals
Trend signals for Total Vegan
Trend score 3.6 out of 10, from popularity 61%, activity 39%, freshness 8%.
Popularity61%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Total Vegan trend
7 featured examples from Mar 28 to Dec 11, 2011CategoryEco
Basket-Weaved Footwear
The Jeffrey Campbell for Convert Shoes Collection is Vegan-Friendly
The Jeffrey Campbell for Convert shoes collection showcases innovative and sustainable shoe designs, presenting a disruptive innovation opportunity in the fashion industry to focu…
CategoryLifestyle
Fresh Vegan Food Trucks
Cinnamon Snail Offers New Yorkers Tasty Organic Fare
The plant-based food industry has potential for disruptive innovation by offering diverse and tasty vegan options.
CategoryLifestyle
Doughy Vegan Delights
Dun-Well Doughnuts is All About Being Animal-Friendly
Food retailers can tap into the growing demand for vegan snacks and desserts by introducing plant-based options in their products line.
CategoryEco
Vegan Video Games
The Dungeons and Dredmor Veganism Skill is a New Addition
The Dungeons and Dredmor veganism skill highlights potential for game developers to cater to diverse player interests and incorporate unique skill sets like veganism.
CategoryLifestyle
Vegan Body Cleanses
Kaeng Raeng is a New Way to Lose Weight & Stay Healthy
With consumers increasingly focused on their health, there is an opportunity for brands to develop innovative vegan cleanse products and other wellness solutions.
CategoryPop Culture
Hardcore Vegan Cooking Shows
Vegan Black Metal Chef Serves Up Some Sizzling Recipes
The emergence of anti-carnivorous cooking shows offers opportunities for disruptive innovation in the entertainment industry.
CategoryEco
Fast-Food Vegan Restaurants
Subway Sandwiches First Major Chain to Introduce Vegan Meal
The introduction of vegan options in fast-food chains presents an opportunity for disruptors to tap into the evolving demands and preferences of consumers, driving innovation in t…
