Category
Tech
Automated Upkeep
Trend cluster
Category
H20
Mission
Enlisting brands and consumers in the fight for clean water.
4.5
Trend score
Trend
What is the H20 Mission trend?
H20 Mission: Consumers are becoming more aware of the clean water shortage around the world as organizations helping this cause come to the fore. Organizations like One Difference, Project Living Well and Project Migration Inc. all strive to help countries in need find sustainable clean water sources, and today's consumer is willing to pitch in a helping hand. Among the many charitable initiatives and causes to which consumers may give support, the mission for clean water is quickly becoming one of the most major causes as we step into 2012.
Trend themes
Themes within the H20 Mission trend
Three behaviours holding the trend together01
Cause Marketing
Cause marketing is becoming a major component in product marketing as consumers show interest in brands that participate in social causes.
02
Social Enterprise
Social enterprise is a form of business that utilizes market-driven strategies to solve social and environmental issues while generating profits, which can be seen in the above examples.
03
Buy-One-Give-One Model
The buy-one-give-one model is used by many companies and is becoming a more integral component of many business models as consumers love the idea of their purchases making a difference.
Industry implications
What the H20 Mission trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry can make use of social enterprise and cause marketing to create clothing designs that benefit social issues while providing unique and fashionable products.
For
Technology Industry
The technology industry, specifically innovation through the creation of sustainable solutions and products such as the Airdrop irrigation concept, can generate growth while contributing to social issues like drought and water shortage.
For
Consumer Goods and Retail Industry
Companies in the consumer goods and retail industry can adapt to a buy-one-give-one business model to not only generate profits but also contribute to social issues, which adds value to their products.
Trend signals
Trend signals for H20 Mission
Trend score 4.5 out of 10, from popularity 73%, activity 53%, freshness 8%.
Popularity73%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the H20 Mission trend
6 featured examples from Nov 7 to Dec 10, 2011CategorySocial Good
Do-Good Reward Products
Project Living Well Gets You to Serve Locally, Give Water Globally
Fashion industry players could consider emulating Project Living Well's charitable business model to build brand awareness and foster loyalty.
CategoryEco
Drought-Fighting Devices
Airdrop Irrigation Concept Alleviates Challenging Agricultural Conditions
Disruptive innovation opportunity: Developing sustainable farming practices that combat water scarcity.
CategorySocial Good
Clothes That Buy Water
Each Project Migration Shirt Gives 5 Years of H2O, Medical Aid
Fashion brands can incorporate philanthropic initiatives into their business models, creating apparel that directly benefits charitable causes.
CategorySocial Good
Like-for-Like Businesses
'One' Products Fund Similar Items in the Developing World
Opportunity for consumer goods companies to incorporate social causes into their product offerings.
CategorySocial Good
Socially Conscious Arm Bands
Mud Love Charity Bracelets the New Silly Bandz of 2012
There is an opportunity for the fashion and accessories industry to create a line of charitable fashion accessories that become a fad overnight, allowing people to showcase their…
CategorySocial Good
Social Mission Totes
Cause Boutique Promotes a Variety of Worthy Causes
Retailers can explore partnerships with Cause Boutique and similar initiatives to offer sustainable and cause-driven products to consumers.
