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Like-for-Like Businesses

'One' Products Fund Similar Items in the Developing World

— November 7, 2011 — Social Good
Ready to "do one good thing"? One Difference sells an array of products you likely consume on a regular basis, and in addition to packaging them in a fun design, each product also benefits a social cause.

According to One, the social enterprise creates "brilliant, quality products, and every time you buy one, we donate 100% of the profit to life-changing projects in developing countries."

Their social business model includes an idea they've dubbed "like-for-like." One of the images in the gallery shows a few examples, but essentially for every product you purchase, One will fund a similar product in the developing world. For example, buy juice, help fund a vegetable garden; buy a box of bandages and fund ambulance bikes and first aid kits.

The idea started in London in 2003 when a group of friends got to thinking (while drinking!) about the billion people in the world who don't have access to water. Eventually one of them, Duncan Goose, left his day job to pursue the idea full-time and launched the like-for-like model to sell One Water in 2005.

"And it's not just water anymore," the site says. "Today we have One Vitamin Enhanced Water, One Careplast plasters, One Eggs organic free range eggs, One Supersofty toilet tissue, One Helping Handwash and One Condoms, all raising money for like-for-like humanitarian issues."

Contact Information:
One Difference Website
One Difference on Facebook
One Difference on Twitter: @onedifference
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