Online shoppers use digital media tools for gift ideas
Implications - Many consumers will admit they're not very good gift shoppers. To help those who have trouble shopping for the ones they love are digital media tools that make it extremely easy to shop for presents. These tools, which range from social media-based apps to other helpful online tools, take the guesswork out of gifting so that shoppers can rest easy, but they also present an opportunity for brands to reach people who may have otherwise ignored them.
Trend Themes
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Digital Gifting Tools — The rise of digital media tools for gifting presents provides an opportunity for brands to reach people who may have otherwise ignored them, making it a great trend for ecommerce companies to capitalize on.
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Social Media Gifting — Online retailers looking to tap into the group gifting market can use plug-ins (such as The Gifts Project) to create social media-based gift giving that is incredibly convenient and attacts large groups of potential customers.
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Personalized Apps for Gifting — The popularity of apps like Whimventory, which allows anyone who is interested in getting you a gift to see what you have been wanting, highlights a growing demand for personalized online tools that provide convenience in the gifting process.
Industry Implications
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E-commerce — The rise of digital gifting tools provides ecommerce companies with opportunities to increase sales and create a better user experience for their customers.
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Social Media Marketing — The increasing popularity of social media-based gift giving and personalized gifting apps highlights the value of marketing to consumers through social media channels.
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M-commerce — The rise of personalized apps for gifting demonstrates the growing importance of mobile commerce and the need to provide customers with convenient mobile-based solutions for their needs.
7 Featured, 53 Examples:
835,758 Total Clicks
Date Range:
Dec 10 — Jan 12
Trending:
Mild
Consumer Insight Topics:
